Social Media Marketing Training by Experts

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Our Training Process

Social Media Marketing - Syllabus, Fees & Duration

Module 1: Introduction to Social Media Marketing

  1. Overview of Social Media Marketing

    • Definition and importance
    • Evolution of social media
    • Current trends and future predictions
  2. Benefits and Challenges of Social Media Marketing

    • Advantages for businesses
    • Common challenges and how to overcome them
  3. Understanding Different Social Media Platforms

    • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube)
    • Choosing the right platforms for your business

Facebook Marketing

  • Faceboob Page Settings and Promotion
  • Facebook Groups, Profile, Events
  • Facebook Ad Campaigns & Reporting
  • Facebook Monetisation

Instagram Marketing

  • Profile Settings (personal, creator, and business)
  • Instgram Campaigns
  • Followers, Influencers and Collabs
  • Instagram Monetisation

YouTube Marketing

  1. YouTube Channel Optimisation
  2. Video Creation & Uploading
  3. YouTube Settings
  4. YouTube Monetisation

Module 2: Developing a Social Media Strategy

  1. Setting Goals and Objectives

    • SMART goals for social media
    • Aligning social media goals with business objectives
  2. Audience Research and Segmentation

    • Identifying your target audience
    • Creating audience personas
  3. Competitive Analysis

    • Analyzing competitor social media strategies
    • Identifying opportunities and gaps
  4. Crafting a Social Media Plan

    • Content calendar creation
    • Budgeting and resource allocation

Module 3: Content Creation and Curation

  1. Types of Content

    • Text, images, videos, infographics, and more
    • Best practices for each type
  2. Content Ideation and Planning

    • Brainstorming techniques
    • Content pillars and themes
  3. Content Creation Tools and Techniques

    • Graphic design tools (Canva)
  4. User-Generated Content and Influencer Marketing

    • Encouraging and leveraging user-generated content
    • Collaborating with influencers

Module 4: Social Media Advertising

  1. Introduction to Social Media Ads

    • Benefits of paid social media
    • Overview of advertising options on major platforms
  2. Creating Effective Ad Campaigns

    • Ad copy and design best practices
    • Targeting and segmentation
  3. Budgeting and Bidding Strategies

    • Setting a budget
    • Bid types and strategies
  4. Measuring Ad Performance

    • Key metrics and KPIs
    • Analyzing ad performance and optimizing

Module 5: Engagement and Community Management

  1. Building and Managing Online Communities

    • Strategies for community building
    • Engaging with your audience
  2. Handling Negative Feedback and Crisis Management

    • Best practices for responding to negative comments
    • Developing a crisis management plan
  3. Customer Service on Social Media

    • Providing support through social media channels
    • Tools for social media customer service

Module 6: Analytics and Reporting

  1. Tracking Social Media Performance

    • Key performance indicators (KPIs)
    • Tools for tracking and analytics
  2. Analyzing Data and Gaining Insights

    • Making sense of social media data
    • Turning insights into action
  3. Reporting and Presenting Results

    • Creating effective reports
    • Presenting findings to stakeholders

Module 7: Advanced Social Media Strategies

  1. Social Media SEO

    • Optimizing social media profiles and posts for search
    • Integrating social media with SEO strategy
  2. Social Media Automation and Tools

    • Tools for scheduling and automation (Hootsuite, Buffer)
    • Best practices for using automation
  3. Integrating Social Media with Other Marketing Channels

    • Cross-channel marketing strategies
    • Using social media data to inform other marketing efforts
  4. Staying Updated with Social Media Trends

    • Following industry news and updates
    • Adapting to changes in social media platforms and algorithms

Module 8: Case Studies and Practical Application

  1. Analyzing Successful Social Media Campaigns

    • Case studies from various industries
    • Key takeaways and lessons learned
  2. Hands-On Projects

    • Developing and implementing a social media strategy
    • Creating and managing a social media campaign
  3. Peer Reviews and Feedback

    • Presenting projects to the class
    • Providing and receiving constructive feedback

Download Syllabus - Social Media Marketing
Course Fees
10000+
20+
50+
25+

Social Media Marketing Jobs in Gurgaon

Enjoy the demand

Find jobs related to Social Media Marketing in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Gurgaon, chennai and europe countries. You can find many jobs for freshers related to the job positions in Gurgaon.

  • Social Media Manager
  • SMM Executive
  • SMM Manager
  • Digital Marketing Expert
  • Content Creator
  • SMM Trainer
  • Intern SMM
  • Social Media Marketing
  • Digital Content Expert
  • SM Content Executive

Social Media Marketing Internship/Course Details

Social Media Marketing internship jobs in Gurgaon
Social Media Marketing Module 1: Introduction to Social Media Marketing Overview of Social Media Marketing Definition and importance Evolution of social media Current trends and future predictions Benefits and Challenges of Social Media Marketing Advantages for businesses Common challenges and how to overcome them Understanding Different Social Media Platforms Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube) Choosing the right platforms for your business Facebook Marketing Faceboob Page Settings and Promotion Facebook Groups, Profile, Events Facebook Ad Campaigns & Reporting Facebook Monetisation Instagram Marketing Profile Settings (personal, creator, and business) Instgram Campaigns Followers, Influencers and Collabs Instagram Monetisation YouTube Marketing YouTube Channel Optimisation Video Creation & Uploading YouTube Settings YouTube Monetisation Module 2: Developing a Social Media Strategy Setting Goals and Objectives SMART goals for social media Aligning social media goals with business objectives Audience Research and Segmentation Identifying your target audience Creating audience personas Competitive Analysis Analyzing competitor social media strategies Identifying opportunities and gaps Crafting a Social Media Plan Content calendar creation Budgeting and resource allocation Module 3: Content Creation and Curation Types of Content Text, images, videos, infographics, and more Best practices for each type Content Ideation and Planning Brainstorming techniques Content pillars and themes Content Creation Tools and Techniques Graphic design tools (Canva) User-Generated Content and Influencer Marketing Encouraging and leveraging user-generated content Collaborating with influencers Module 4: Social Media Advertising Introduction to Social Media Ads Benefits of paid social media Overview of advertising options on major platforms Creating Effective Ad Campaigns Ad copy and design best practices Targeting and segmentation Budgeting and Bidding Strategies Setting a budgetBid types and strategies Measuring Ad Performance Key metrics and KPIs Analyzing ad performance and optimizing Module 5: Engagement and Community Management Building and Managing Online Communities Strategies for community building Engaging with your audience Handling Negative Feedback and Crisis Management Best practices for responding to negative comments Developing a crisis management plan Customer Service on Social Media Providing support through social media channels Tools for social media customer service Module 6: Analytics and Reporting Tracking Social Media Performance Key performance indicators (KPIs) Tools for tracking and analytics Analyzing Data and Gaining Insights Making sense of social media data Turning insights into action Reporting and Presenting Results Creating effective reportsPresenting findings to stakeholders Module 7: Advanced Social Media Strategies Social Media SEO Optimizing social media profiles and posts for search Integrating social media with SEO strategy Social Media Automation and Tools Tools for scheduling and automation (Hootsuite, Buffer) Best practices for using automation Integrating Social Media with Other Marketing Channels Cross-channel marketing strategies Using social media data to inform other marketing efforts Staying Updated with Social Media Trends Following industry news and updates Adapting to changes in social media platforms and algorithms Module 8: Case Studies and Practical Application Analyzing Successful Social Media Campaigns Case studies from various industries Key takeaways and lessons learned Hands-On Projects Developing and implementing a social media strategy Creating and managing a social media campaign Peer Reviews and Feedback Presenting projects to the class Providing and receiving constructive feedback .

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List of Training Institutes / Companies in Gurgaon

  • TechSavvyEngineersSOLIDWORKSResellerInGurgaon,Haryana,Manesar | Location details: Suite No. 547, Tower B2, Spaze I-Tech Park, Sohna Rd, Sector 49, Gurugram, Haryana 122018, India | Classification: Software company, Software company | Visit Online: techsavvy.co.in | Contact Number (Helpline): +91 99100 03273
  • SpectralConsultants-CharteredAccountant|Finance&AccountsJobsConsultantInGurgaon | Location details: Spectral Consultant, Unitech Infospace, Old Delhi Gurgaon Rd, Gurugram, Haryana 122001, India | Classification: Human resource consulting, Human resource consulting | Visit Online: spectral.in | Contact Number (Helpline): +91 78387 78870
  • PDConsultingEngineersPvt.Ltd.QS,CostConsultant,PMC,StructuralConsultancy | Location details: Landmark MCD School GF, Red House, Mehrauli-Gurgaon Rd, Ghitorni, New Delhi, Delhi 110030, India | Classification: Quantity surveyor, Quantity surveyor | Visit Online: pdcegroup.com | Contact Number (Helpline): +91 70111 10256
  • Prowtext-PremiumBulkSMSServicesCompany|BestOTP/TransactionalSMS|ResponsiveWebsiteDevelopment|DigitalMarketing-DelhiNCR(Noida/Gurgaon/G | Location details: Ithum Tower, A-40, #608, Sector 62, Noida, Uttar Pradesh 201301, India | Classification: Internet marketing service, Internet marketing service | Visit Online: prowtext.com | Contact Number (Helpline):
  • Cybnetics-DigitalMarketingAgency,Gurgaon | Location details: 1021, DLF Phase IV, Sector 28, Gurugram, Haryana 122009, India | Classification: Internet marketing service, Internet marketing service | Visit Online: cybnetics.com | Contact Number (Helpline): +91 93115 72247
  • PANCENTREGURGAON | Location details: PLOT NO 42, B- BLOCK, Block M, Old DLF Colony, Sector 14, Gurugram, Haryana 122001, India | Classification: Income tax help association, Income tax help association | Visit Online: tin-nsdl.com | Contact Number (Helpline):
  • CompanyRegistration-SKAA&Associates-CharteredAccountantsGurgaon | Location details: DLF City Court, 807, 8th Floor, Gurugram, Haryana 122002, India | Classification: Chartered accountant, Chartered accountant | Visit Online: skaahq.com | Contact Number (Helpline): +91 98105 55783
  • ZaptasTechnologiesPvt.Ltd,WebDesignAndDevelopmentCompanyInNoida,Gurgaon,Delhi | Location details: H-160, (Suite, B-16, Sector 63 Rd, H Block, Sector 63, Noida, Uttar Pradesh 201301, India | Classification: Software company, Software company | Visit Online: zaptas.com | Contact Number (Helpline): +91 120 437 0324
  • TheBarConsultants | Location details: No. 3, First Floor, Silver Oak Farm Lane, Off, Mehrauli-Gurgaon Rd, Ghitorni, New Delhi, Delhi 110030, India | Classification: Consultant, Consultant | Visit Online: thebarconsultants.com | Contact Number (Helpline):
  • FancyDressStoreByDivaaz,SohnaRoad,Gurgaon | Location details: H-1702, JMD Gardens, Subhash Chowk, Sohna Rd, Sector 33, Gurugram, Haryana 122018, India | Classification: Costume rental service, Costume rental service | Visit Online: | Contact Number (Helpline): +91 99710 78880
  • CAMiteshYadav,CharteredAccountants&GSTConsultantsInGurgaon | Location details: 1248 Sector 51 Near Boosting station water tank, Gurugram, Haryana 122018, India | Classification: Certified public accountant, Certified public accountant | Visit Online: business.site | Contact Number (Helpline): +91 98108 92463
  • WebsiteDesigningCompanyInGurgaon-GetPromoted | Location details: 320/14, New Railway Rd, Jacobpura, Sector 12, Gurugram, Haryana 122001, India | Classification: Website designer, Website designer | Visit Online: getpromoted.in | Contact Number (Helpline): +91 98997 91337
  • ElDoradoConsultantsPvt.Ltd. | Location details: 217 & 218, Vipul Agora, Mehrauli-Gurgaon Rd, Gurugram, Haryana 122002, India | Classification: Consultant, Consultant | Visit Online: | Contact Number (Helpline): +91 124 454 1551
  • VDoITTechnologiesPrivateLimited | Location details: Tower A, Spaze iTech Park, 221, Tower-A, 2nd floor, Sohna - Gurgaon Rd, Sector 49, Gurugram, Haryana 122018, India | Classification: Software company, Software company | Visit Online: vdoit.in | Contact Number (Helpline): +91 88006 65460
  • INCOMETAXOFFICEGURGAON | Location details: B 42, Block M, Old DLF Colony, Sector 14, Gurugram, Haryana 122001, India | Classification: Tax collector's office, Tax collector's office | Visit Online: incometaxindiaefiling.gov.in | Contact Number (Helpline): +91 85068 11536
  • WebDesignWalla-WebsiteDesigningCompanyInGurgaon | Location details: 351, Sector 9A, Gurugram, Haryana 122001, India | Classification: Website designer, Website designer | Visit Online: webdesignwalla.com | Contact Number (Helpline): +91 99909 43339
  • KIIT College of Engineering Address: Sohna Road, Bhondsi, Gurugram, Haryana 122102 Phone: 098116 26767 , Website: www.kiit.in/
  • Global SW Innovations India Private Limited Address: Unit 1123, Tower B4, Tower A, Spaze iTech Park, Sohna - Gurgaon Rd, Sector 49, Gurugram, Haryana 122001 Phone: 0124 402 7244 , Website: www.gswi.co.in/
  • Enuke Address: Industrial Development Area,IDC-87, Sector 16, Gurugram, Haryana 122001 Phone: 0124 425 3862 , Website: www.enukesoftware.com/
  • SEO / Digital Marketing Companies in Gurgaon

    1. Seo Craft - Digital Marketing Services and Training Course Company in Gurgaon Address: seo company in gurgaon branch off - Building No. 5, Tower C, Level 20, Epitome, DLF Cyber City, DLF Phase 2, Golf Course Road Gurgaon, Gurugram, Haryana 122002 Phone: 097186 20005 , Website: https://www.seocraft.in/digital-marketing-course-training-gurgaon
    2. Zppoz - Digital Marketing Agency in Gurgaon Address: H.no 1286 sector - 7 Extension, Gurugram, Haryana 122001 Phone: 095556 38979 , Website: www.zppoz.com/
 courses in Gurgaon
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