Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Kalyan

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Kalyan, chennai and europe countries. You can find many jobs for freshers related to the job positions in Kalyan.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Kalyan
Search Engine Marketing (SEM) . The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Ankita

Mobile: +91 91884 77559
Location: Karnataka, Online (Kalyan)
Qualification: MCA

Experience: Experienced in web development with proficiency in HTML CSS Javascript PHP and Bootstrap Skilled inproject management problem - solving and  more..

Aditya

Mobile: +91 9446600368
Location: Karnataka, Online (Kalyan)
Qualification: B Tech

Experience: Hi i am Aditya Rath completing my B TECH under BPUT Odisha in 2023 and now am looking for a  more..

Prathuish

Mobile: +91 9895490866
Location: Kerala, Online (Kalyan)
Qualification: Btech CSE

Experience: Full lifecycle implementation of odoo ERP solutions Configuration of modules Business process analysis Client training  more..

Aleena

Mobile: +91 98474 90866
Location: Kerala, Online (Kalyan)
Qualification: B.Tech

Experience: Manual Testing Test case preparation test case execution bug report Automation Testing Selenium SQL JAVA HTML CSS Maven TestNG Jmeter  more..

Arshad

Mobile: +91 91884 77559
Location: Kollam, Kerala, india, Online (Kalyan)
Qualification: Bsc computer science

Experience: Web design WordPress html css Zoho server management SQL photoshop   more..

Saif

Mobile: +91 98474 90866
Location: Karnataka, Online (Kalyan)
Qualification: Bachelor's in Computer Applications

Experience: Experience: Bug Bounty Hunter | Freelance | Remote | January 2022-Present Actively engaged in bug bounty programs targeting prominent platforms  more..

Rajesh

Mobile: +91 89210 61945
Location: Kolhapur, Online (Kalyan)
Qualification: B.E

Experience: Manual testing Having knowledge of selenium with testng frameworkApplication for Software Testing  more..

Pratik

Mobile: +91 91884 77559
Location: Maharashtra, Online (Kalyan)
Qualification: B E in electrical engineering

Experience: More than 3 years of experience on AutoCAD Electrical of design and drafting in various control automation   more..

S.manimaran

Mobile: +91 91884 77559
Location: Chidambaram , Online (Kalyan)
Qualification: B.E CSE

Experience: Java kotlin dart Android sdk flutter sdk  more..

Lingaraj

Mobile: +91 91884 77559
Location: Karnataka, Online (Kalyan)
Qualification: BE mechanical

Experience: Autocad design engineer mechanical  more..

Diya

Mobile: +91 98474 90866
Location: Kochi, Online (Kalyan)
Qualification: B. Tech, ECE

Experience: Good in C C++ programming beginner level python and Java knowledge Web designing basics  more..

Shikha

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Kalyan)
Qualification: Post graduation

Experience: I have 2 year experience in School Teaching as a computer teacher and 7 years experience in Skill development field  more..

Prapti

Mobile: +91 89210 61945
Location: Maharashtra, Online (Kalyan)
Qualification: MCA

Experience: Working with times and Trends Academy as web developer  more..

Sakshi

Mobile: +91 91884 77559
Location: Lucknow, Online (Kalyan)
Qualification: Diploma

Experience: Flutter developer  more..

Tejaswini

Mobile: +91 91884 77559
Location: Maharashtra, Online (Kalyan)
Qualification: Bsc computer science

Experience: Basic knowledge of c c++ and java SQL Software testing Manual testing Automation testing with selenium |   more..

Soniya

Mobile: +91 9446600368
Location: Kochi, Online (Kalyan)
Qualification: Mca

Experience: Python development Javascript HTML5 Bootstrap  more..

Asit

Mobile: +91 8301010866
Location: Kanpur , Online (Kalyan)
Qualification: Graduate

Experience: Skills - Html CSS Javascript react Experience - 1 year  more..

Laxmi

Mobile: +91 91884 77559
Location: Gujarat, Online (Kalyan)
Qualification: Bsw degree

Experience: Computer basic I make invitation card use canva I have same knowledge of graphic design I also have te teaching  more..

Debasis

Mobile: +91 9446600368
Location: West Bengal, Online (Kalyan)
Qualification: Graduate

Experience: I'm Debasis Das a seasoned graphic designer with over 15 years of experience I hold a graduation degree from Calcutta  more..

Bharti

Mobile: +91 9895490866
Location: Chhattisgarh, Online (Kalyan)
Qualification: B. Tech

Experience: Html css javascript python and mysql   more..

Pornima

Mobile: +91 9895490866
Location: Maharashtra, Online (Kalyan)
Qualification: M.com

Experience: I have completed my software testing course in IT Plus Institute pune I have no experience I am fresher I  more..

YASHASWINI

Mobile: +91 8301010866
Location: Karnataka, Online (Kalyan)
Qualification: B.Tech in electrical and electronics

Experience: Abeyaantrix Softlab Intern Davangere India During my internship at Abeyaantrix Softlab I developed electrical design solutions using MATLAB simulation My  more..

Gadkari

Mobile: +91 91884 77559
Location: Maharashtra, Online (Kalyan)
Qualification: ME

Experience: Experience - 5 year Experience in software field - 4years Experience in software testing -2 7 years Skills - Manual  more..

Asawari

Mobile: +91 89210 61945
Location: pune, Online (Kalyan)
Qualification: BE in computer science

Experience: experience in creating test plan test cases test scenarios writing bug report in bug tracking system like JIRA Experience in  more..

vrinda

Mobile: +91 91884 77559
Location: Karnataka, Online (Kalyan)
Qualification: MCA

Experience: As a recent MCA graduate with a strong foundation in HTML CSS JavaScript jquery MERN python and git I am  more..

Shamim

Mobile: +91 91884 77559
Location: Jharkhand, Online (Kalyan)
Qualification: BCA

Experience: Over 3+ years of direct experience in AWS Cloud and DevOps Methodology specializing in optimizing software development workflows and effectively  more..

RAVIKUMAR

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Kalyan)
Qualification: B.sc computer science

Experience: Python programming Java My SQL  more..

Himani

Mobile: +91 89210 61945
Location: Gujarat, Online (Kalyan)
Qualification: BE Computer

Experience: Experience with all stages of development life cycle for dynamic project Develop project concepts and maintain optimal workflow Mostly interaction  more..

Deepak

Mobile: +91 91884 77559
Location: Karnataka, Online (Kalyan)
Qualification: B.Tech

Experience: As a Flutter developer I have extensive experience building cross-platform mobile applications using the Flutter framework My skills include designing  more..

Rohit

Mobile: +91 8301010866
Location: Madhya Pradesh, Online (Kalyan)
Qualification: Btech Cse

Experience: I posses strong Technical Skill in android flutter java kotlin sql git github RestApi I have 2 year of experience  more..

Aditya

Mobile: +91 9895490866
Location: Maharashtra, Online (Kalyan)
Qualification: Bcs

Experience: I have 1 8 years of experience in web development with more than 20+ website  more..

Ragavan

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Kalyan)
Qualification: C-Tech

Experience: Graphic design & video editing |   more..

PRAKRUTHI

Mobile: +91 9895490866
Location: Banglore, Online (Kalyan)
Qualification: BCA

Experience: Manual testing SQL Java Selenium API | Resume for   more..

Vipul

Mobile: +91 91884 77559
Location: Maharashtra, Online (Kalyan)
Qualification: Master's in Computer Science

Experience: In my recent job at DriveTech Intelligence Pvt Ltd I gained hands-on experience in QA engineering where I successfully designed  more..

Pranshu

Mobile: +91 91884 77559
Location: Lucknow, Online (Kalyan)
Qualification: B.tech

Experience: 2 year-- C C++ python Django DS IPC | Resume for   more..

Sonali

Mobile: +91 91884 77559
Location: Uttarakhand, Online (Kalyan)
Qualification: Bachelor of visual arts

Experience: As a graphic designer I bring a wealth of experience spanning print web and mobile design Proficient in Adobe Creative  more..

Parwez

Mobile: +91 98474 90866
Location: Bhiwandi Maharashtra, Online (Kalyan)
Qualification: BCA

Experience: I have 1 8 Years of experience using python and djangoApplication for Python Django  more..

Monica

Mobile: +91 91884 77559
Location: Pune, Online (Kalyan)
Qualification: Diploma in Graphic & Web Designer/ BCOM

Experience: I have 5 yrs—of relevant experience as a Web and Graphic Designer Having knowledge of current trends in Front-end development  more..

Princi

Mobile: +91 91884 77559
Location: Kerala, Online (Kalyan)
Qualification: Btech

Experience: Manual testing automation testing selenium jira postman cucumber testrail blazemeter Java TestNG  more..

Vandna

Mobile: +91 91884 77559
Location: Haryana, Online (Kalyan)
Qualification: Msc biotechnology

Experience: I would describe myself as a passionate and dedicated online biology teacher with four years of experience My commitment to  more..

vanam

Mobile: +91 9895490866
Location: Telangana, Online (Kalyan)
Qualification: B.Tech

Experience: Proficient in Adobe Photoshop CS6 adept at crafting visually appealing designs Possessing a keen eye for detail and a strong  more..

Kiruthika

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Kalyan)
Qualification: Bsc Computer Technology

Experience: I gain some knowledge about basics of C C++ python and SQL  more..

Anju

Mobile: +91 9446600368
Location: Kochi, Online (Kalyan)
Qualification: Degree

Experience: I am Anju Kiran I have three years of experience in web development I am intrested to work this company  more..

Fathimath

Mobile: +91 91884 77559
Location: Kerala, Online (Kalyan)
Qualification: BCA

Experience: Computer programming language like python Django Angular HTML Javascript Css   more..

Geethu

Mobile: +91 8301010866
Location: Vaikom, Online (Kalyan)
Qualification: MCA

Experience: 1 5 year experience as a content developer Completed KGTE and word processing   more..

Surya

Mobile: +91 8301010866
Location: Chennai , Online (Kalyan)
Qualification: B .tech

Experience: python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial Intelligence  more..

Sujata

Mobile: +91 9446600368
Location: Raigarh, Online (Kalyan)
Qualification: Bcs.Comp.Sci.

Experience: I have 3 years work experience in Software testing | Resume for   more..

Punam

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Kalyan)
Qualification: B.Tech

Experience: Wordpress php html css Java script bootstrap theme development theme customization plugin customization   more..

Magalingam

Mobile: +91 9895490866
Location: Erode, Online (Kalyan)
Qualification: BCA

Experience: Manual testing Java Automation testing Framework | Resume for   more..

jyothikumar

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Kalyan)
Qualification: B.tech

Experience: Html css JavaScript bootstrap react js  more..

Rakesh

Mobile: +91 98474 90866
Location: Rajasthan, Online (Kalyan)
Qualification: Graduate

Experience: With 3 years of experience as a freelance graphic designer I bring a strong track record in custom illustration and  more..

SMITHA

Mobile: +91 89210 61945
Location: Karnataka, Online (Kalyan)
Qualification: BE

Experience: I am a fresher Skills: - Solid understanding of manual testing concepts and methodologies - Familiarity with test case creation  more..

Swati

Mobile: +91 91884 77559
Location: Maharashtra, Online (Kalyan)
Qualification: Msc

Experience: Automation Testing Selenium Web driver tool Java Sanity Testing system testing Regression and Retesting Jira Tool API testing postman tool  more..

Dharmendra

Mobile: +91 91884 77559
Location: Uttarakhand, Online (Kalyan)
Qualification: B.Tech

Experience: i am working in AutoCAD software since 2021 and currently i am at Doon architect and construction firm and i  more..

Srihari

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Kalyan)
Qualification: B.tech

Experience: Identifying and analyzing cyber threats and vulnerabilities Understanding various types of cyber attacks (e g phishing ransomware DDoS) Strategies and  more..

Gunashree

Mobile: +91 98474 90866
Location: Karnataka, Online (Kalyan)
Qualification: BCA

Experience: skills: c python html css MS-office word excel powerpoint Experience: Fresher  more..

Shilpa

Mobile: +91 91884 77559
Location: Kochi, Online (Kalyan)
Qualification: Diploma in CS

Experience: I have don 6month internship as a software testing   more..

Aravindan

Mobile: +91 8301010866
Location: Tirupur, Online (Kalyan)
Qualification: BE Computer science and engineering

Experience: Odoo and python   more..

Jothiprakash

Mobile: +91 9895490866
Location: Nambiyur, Online (Kalyan)
Qualification: B.E

Experience: I am jothiprakash I have great knowledge in python technologies like Django and Flask and also proficient in frontend technologies  more..

Divya

Mobile: +91 9895490866
Location: Trivandrum, Online (Kalyan)
Qualification: MBA

Experience: I have 3 year of experience as business development executive and have experience in accounting and administration Skills: Data entry  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in kalyan
Internship/projects in kalyan
Internship/projects in kalyan
Internship/projects in kalyan
Internship/projects in kalyan
Internship/projects in kalyan
Internship/projects in kalyan
Internship/projects in kalyan
Internship/projects in kalyan
Internship/projects in kalyan
Internship/projects in kalyan
Internship/projects in kalyan

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer