Google Adwords (PPC) Training by Experts

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Our Training Process

Google Adwords (PPC) - Syllabus, Fees & Duration

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks

  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits

  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation

  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups

  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines

  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool

  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions

  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation

  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report

  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign

  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign

  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis

  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis

  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports

  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Syllabus - Google Adwords (PPC)
  Course Fees    
10000+
20+
50+
25+

Google Adwords (PPC) Jobs in Surat

Enjoy the demand

Find jobs related to Google Adwords (PPC) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Surat, chennai and europe countries. You can find many jobs for freshers related to the job positions in Surat.

  • Google Ads Specialist
  • Google Ads Expert
  • PPC Campaign Manager
  • Digital Marketing Executive
  • Campaign Manager
  • Paid Ads Expert
  • PPC Executive
  • Google Ads Manager
  • Digital Ads Expert
  • Google Ads Trainer

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Google Adwords (PPC) Internship/Course Details

Google Adwords (PPC) internship jobs in Surat
Google Adwords (PPC) Our experts can teach you all you need to know about Google Advertisements, from setting up an account to creating ads and running them efficiently while analyzing the results. It is Google's advertising platform, where users are presented with ads after performing a search. Brands can use Google AdWords to promote to their target audience when they are researching their product category on the search engine. . Through Google AdWords(Google Ads) online course, you may learn about keyword competitiveness, bid value, ad budget, conversion tracking, and earning a high-quality score from Google for a normal ad. The majority of faults made after Google Ad campaigns have been run, on the other hand, are simple to cure and rectify without the need to seek out or hire specialists. One of the most basic advantages of using Google AdWords is the ability to influence the audience with the most effective bargain they might be interested in. It allows you to contact potential clients based on their Surat. When a firm creates a monthly ad campaign, Google will adhere to the ad-spend cap that the company establishes, as well as select target audiences globally or domestically. Furthermore, including a variety of different ad formats in your content distribution plan will help you keep your marketing and advertising efforts fresh by targeting customers at various stages of your sales funnels.

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List of Training Institutes / Companies in Surat

  • DAMKABRANCHPOSTOFFICE | Location details: Darji faliya, Damka, Surat, Gujarat 394517, India | Classification: Post office, Post office | Visit Online: indiapost.gov.in | Contact Number (Helpline):
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  • CHETANMAKWANA-DigitalMarketing/Freelancer | Location details: Udhana GIDC, Udhna Udhyog Nagar, Udhna, Surat, Gujarat 394210, India | Classification: Internet marketing service, Internet marketing service | Visit Online: business.site | Contact Number (Helpline):
  • MyolookDigitalMarketingServices|SEO|SEM|YouTubeMarketing|Surat | Location details: 95, nandanvan ,madhavbuag, Parvat Patiya, Surat, Gujarat 395010, India | Classification: Internet marketing service, Internet marketing service | Visit Online: myolook.com | Contact Number (Helpline):
  • KiranBakery&Namkeen | Location details: G-2, Aagamkripa, Opp, Raj Siddhpura Apartment, Suda Water Tank, Vest, Surat, Surat, Gujarat 395007, India | Classification: Bakery, Bakery | Visit Online: | Contact Number (Helpline): +91 97275 14500
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  • SuntekMarketingCompany | Location details: A-204, Padma Arcade, Near Handloom House, Nanpura, Nanpura, Surat, Gujarat 395001, India | Classification: Company, Company | Visit Online: | Contact Number (Helpline): +91 261 247 3292
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  • EIGHTPHOTO | Location details: 504 - 505, 5TH FLOOR WESTERN BUSINESS PARK , NEAR J.H. AMBANI SCHOOL, University Rd, opp. S.D. JAIN SCHOOL, Vesu, Surat, Gujarat 395007, India | Classification: Internet marketing service, Internet marketing service | Visit Online: etcdigitalmarketing.com | Contact Number (Helpline):
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  • C. K. Pithawala College of Engineering and Technology Address: Near Malvan Mandir, Via Magdalla Port, Dumas Road, Surat, Gujarat 395007 Phone: 0261 291 1673www.ckpcet.ac.in/
  • Gatisofttech Address: 202, Sai darshan appt., Bhim kachchi street, Nr. Central Bank of India, Beside Niramay Ayurvedic Hospital, Nanpura, Surat, Gujarat Phone: 0261 613 4200 , Website: www.gatisofttech.com/
  • Digital Marketing Company in surat | Social Media Marketing surat | Search Engine Optimization surat Address: 113, Ring Road, Abhishek Market, Sanjay Nagar, Surat, Gujarat 395002 Phone: 095107 56998 , Website: https://shushraj.com/
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courses in Surat
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