Digital Marketing / SEO (Full Course) Training by Experts

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Our Training Process

Digital Marketing / SEO (Full Course) - Syllabus, Fees & Duration

1, On-Page SEO - Syllabus (30 Hrs)

  • Introduction – Digital Marketing
  • Introduction - Search Engine Optimization
  • Caching, Crawling & Indexing
  • Google / Yahoo / Bing Algorithms
  • Competitor Website Analysis
  • Domain Name Registration
  • Basics of Server Configurations & Settings
  • File Names / Directories / Sub Domains
  • HTML5 Tags
  • CSS, Bootstrap (Mobile Friendly) Style Sheets
  • Website Designing using Templates
  • Basics of Canva
  • Basics of Photoshop
  • Blogger, WordPress
  • Meta Tags, Title Tags, Head Tags, Fav icon
  • Page Layout, Content Optimization
  • Working of Robots.txt, Do-Follow Links
  • Internal / External Linking
  • Image Optimization
  • YouTube Video Integration
  • Google Map Integration on Webpages
  • Google My Business (Google Local Seo)
  • Social Media Plugins
  • Keyword Analysis / New Trends
  • Google Search Operators
  • Google Webmaster Tools
  • Google Analytics
  • Google Copyrights Verisign
  • Payment Gateways
  • Interactive / Dynamic Websites
  • Live Chat Integrations on Websites
  • Whatsapp Integrations on Websites
  • Breadcrumbs using Schema.org
  • W3 Standard HTML Validation
  • 404, 403 Error Checking
  • Plagiarism / Grammar / Spelling Checking
  • URL Redirection / htaccess / Seo Friendly URL
  • RSS Feeds, XML Sitemap
  • On Page SEO Tools
  • Web Hosting (FTP)

Download Syllabus - On-Page SEO

2, Social Media Marketing - Syllabus (25 Hrs)

Module 1: Introduction to Social Media Marketing

  1. Overview of Social Media Marketing

    • Definition and importance
    • Evolution of social media
    • Current trends and future predictions

  2. Benefits and Challenges of Social Media Marketing

    • Advantages for businesses
    • Common challenges and how to overcome them

  3. Understanding Different Social Media Platforms

    • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube)
    • Choosing the right platforms for your business

Facebook Marketing

  • Faceboob Page Settings and Promotion
  • Facebook Groups, Profile, Events
  • Facebook Ad Campaigns & Reporting
  • Facebook Monetisation

Instagram Marketing

  • Profile Settings (personal, creator, and business)
  • Instgram Campaigns
  • Followers, Influencers and Collabs
  • Instagram Monetisation

YouTube Marketing

  1. YouTube Channel Optimisation
  2. Video Creation & Uploading
  3. YouTube Settings
  4. YouTube Monetisation

Module 2: Developing a Social Media Strategy

  1. Setting Goals and Objectives

    • SMART goals for social media
    • Aligning social media goals with business objectives

  2. Audience Research and Segmentation

    • Identifying your target audience
    • Creating audience personas

  3. Competitive Analysis

    • Analyzing competitor social media strategies
    • Identifying opportunities and gaps

  4. Crafting a Social Media Plan

    • Content calendar creation
    • Budgeting and resource allocation

Module 3: Content Creation and Curation

  1. Types of Content

    • Text, images, videos, infographics, and more
    • Best practices for each type

  2. Content Ideation and Planning

    • Brainstorming techniques
    • Content pillars and themes

  3. Content Creation Tools and Techniques

    • Graphic design tools (Canva)

  4. User-Generated Content and Influencer Marketing

    • Encouraging and leveraging user-generated content
    • Collaborating with influencers

Module 4: Social Media Advertising

  1. Introduction to Social Media Ads

    • Benefits of paid social media
    • Overview of advertising options on major platforms

  2. Creating Effective Ad Campaigns

    • Ad copy and design best practices
    • Targeting and segmentation

  3. Budgeting and Bidding Strategies

    • Setting a budget
    • Bid types and strategies

  4. Measuring Ad Performance

    • Key metrics and KPIs
    • Analyzing ad performance and optimizing

Module 5: Engagement and Community Management

  1. Building and Managing Online Communities

    • Strategies for community building
    • Engaging with your audience

  2. Handling Negative Feedback and Crisis Management

    • Best practices for responding to negative comments
    • Developing a crisis management plan

  3. Customer Service on Social Media

    • Providing support through social media channels
    • Tools for social media customer service

Module 6: Analytics and Reporting

  1. Tracking Social Media Performance

    • Key performance indicators (KPIs)
    • Tools for tracking and analytics

  2. Analyzing Data and Gaining Insights

    • Making sense of social media data
    • Turning insights into action

  3. Reporting and Presenting Results

    • Creating effective reports
    • Presenting findings to stakeholders

Module 7: Advanced Social Media Strategies

  1. Social Media SEO

    • Optimizing social media profiles and posts for search
    • Integrating social media with SEO strategy

  2. Social Media Automation and Tools

    • Tools for scheduling and automation (Hootsuite, Buffer)
    • Best practices for using automation

  3. Integrating Social Media with Other Marketing Channels

    • Cross-channel marketing strategies
    • Using social media data to inform other marketing efforts

  4. Staying Updated with Social Media Trends

    • Following industry news and updates
    • Adapting to changes in social media platforms and algorithms

Module 8: Case Studies and Practical Application

  1. Analyzing Successful Social Media Campaigns

    • Case studies from various industries
    • Key takeaways and lessons learned

  2. Hands-On Projects

    • Developing and implementing a social media strategy
    • Creating and managing a social media campaign

  3. Peer Reviews and Feedback

    • Presenting projects to the class
    • Providing and receiving constructive feedback

Download Syllabus - Social Media Marketing

3, Email Marketing - Syllabus (3 Hrs)

  • Email marketing overview

    • Introduction to Advanced Email Marketing
    • Fundamentals of Email Marketing
    • Email Best Practices and Myths
    • Bulk Email concept
    • Things you can do with Emails

  • Elements of marketing emails

    • Advantages of the different text formats (HTML or Plain Text)
    • Permissions & E-permissions
    • Frequency & Ethics of Newsletters
    • Defining your Goals
    • Email Marketing Strategies

  • Email Marketing Tools and Software

    • Email Software and Tools
    • Email Software Analysis
    • Selecting Email Software
    • Importing Email Lists
    • Practical on 3 Software for Lists
    • Custom Fields
    • Double Opt-IN
    • Lead or Contact Fields
    • Content First
    • Sending Email Campaign
    • Sending HTML Email Campaign
    • Sending Mobile Responsive Email
    • Email Open Rate
    • Email Click Through Rate
    • Email A/B Testing
    • Variant Case Study
    • Segmentation Strategy
    • List Segmentation and Campaign

  • Email Marketing Templates

Download Syllabus - Email Marketing

4, Google Adwords (PPC) - Syllabus (5 Hrs)

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks

  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits

  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation

  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups

  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines

  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool

  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions

  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation

  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report

  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign

  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign

  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis

  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis

  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports

  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Syllabus - Google Adwords (PPC)

5, YouTube Marketing - Syllabus (10 Hrs)

Section 1: Video Editing for YouTube using Canva

  • Video Mixing
  • Audio Mixing
  • Animations
  • Text Settings
  • Speed Settings
  • Searching Videos

Section 2: Thumb Image Settings using Canva

  • Making Thumb Images
  • Making Cover Photos
  • Logo
  • Posters
  • Searching Images/Designs

Section 3: YouTube Channel Settings

  • Channel Name & URL
  • Default Values
  • Tags
  • Cover Photo

Section 4: YouTube Video Settings

  • Video Title, Description & Tags
  • Upload Video
  • Live Broadcasting
  • Video Settings

Section 5: Introduction to YouTube and video marketing

  • Evolution of YouTube
  • The power of online video
  • Why YouTube SEO is important
  • Keeping up with YouTube algorithm changes

Section 6: Producing a Video Content Strategy

  • Content creation planning & strategy
  • Producing a content calendar
  • Identifying content trends
  • What makes content “Shareable”?

Section 7: Publishing Videos and YouTube SEO

  • Video title optimization
  • Video description optimization
  • Video Tags
  • Video thumbnails

Section 8: Content Curation Techniques for Higher Engagement

  • The power of playlisting
  • Optimizing archive and library content
  • Passive content curation

Section 9: Content Distribution and Promotion

  • Other content distribution platforms
  • Paid vs unpaid promotion

Section 10: Passive & Active Cross-promotion

  • What is cross-promotion?
  • What is collaboration?
  • Active cross-promotion techniques
  • Passive cross-promotion techniques

Section 11: Understanding YouTube data & analytics

  • Basics of YouTube Analytics
  • What is watch-time & why is it so important?
  • Understanding your audience via YouTube Analytics
  • Key metrics to track

Download Syllabus - YouTube Marketing

6, Web Hosting (FTP) - Syllabus (3 Hrs)

Domain Name Registration

  • Search Domains
  • Top Level Domains (TLD)
  • Country wise domains
  • Domain name registrations
  • Sub Domains

Web Server Settings

  • How to Choose Web server?
  • Dedicated Server, Shared Server, VPS Hosting & Cloud Hosting
  • Basics of Web Server Control Panel
  • DNS Settings
  • Web Server Performance
  • Add on Primary Domains
  • Create sub domains

FTP Software Installations

  • FTP Software
  • FTP Software Installation
  • FTP Configuration
  • How to use FTP Software
  • Upload / Download files using FTP Software

Download Syllabus - Web Hosting (FTP)

7, Off-Page SEO - Syllabus (30 Hrs)

OFF Page SEO (Link Building Techniques)

  • Introduction - Off Page SEO
  • Why we need Off Page SEO?
  • How to do Off Page SEO Successfully?
  • Off Page SEO - Factors
  • Best Off Page SEO Strategies
  • Different Type of Links
  • Link Placing
  • Authority (DA & PA)
  • Content Marketing
  • Link Building in Social Media (Facebook, Instagram, Twitter etc)
  • Influencer Marketing
  • Guest Posting / Reviews
  • Google My Business (GMP) Local SEO
  • What is Branding
  • On Page SEO v/s OFF Page SEO
  • Article Submission
  • Forum Submission
  • Quora Posting
  • Social Bookmarking
  • Link Building on Tumblr
  • Link Building on Pinterest
  • Reddit Link Building Techniques
  • CrunchBase Link Building Techniques
  • Youtube Video Marketing
  • Online Press Release
  • Directory Submission
  • Classified Listings
  • Search Engine Submission
  • Pinging
  • Blogging on Blogger.com, Wordpress.com etc
  • Off Page SEO Tools
  • Social Media Analytics

    • Download Syllabus - Off-Page SEO
  Course Fees    
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25+

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  • seo analyst
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Digital Marketing / SEO (Full Course) internship jobs in Kannur
Digital Marketing / SEO (Full Course) . Since 2001, We provide digital marketing (SEO) full courses in Kannur with real time internships on web design, wordpress, on page seo, off page seo, facebook marketing, sem, youtube, google ads, email marketing, search engine positions, seo tools, google business (map) listings, webmaster tools, directory listings, content writing.

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The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

I had a best knowledge in Python Machine Learning and best internship with them, these guys are providing best classes with a minimum time.

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I had done seo digital marketing training on real websites from the expert of kerala. Best classes and friendly trainer.

VijeeshaKochi

The experience of Nestsoft Technologies as an SEO / Digital Marketing intern was excellent. The faculty was a great help to us. They were highly qualified and specialized in subjects. Thank you for your help !!!!

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Python ( ML&AI) The classes are good. The staff and teachers are very friendly. Overall was a good experience.

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Hi this is Muhammad. the faculties at Nestsoft is incredibly co-operative, They were responding to doubts terribly very effective way. i am happy with the trainers and with their training. In future, i'll proudly suggest my friends. I thank trainers for providing me the best coaching in Asp.net.

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Myself Riya Sara Rejy. i would like to create a career in Facebook coaching, so I joined coaching at this institute. I learn many techniques from this institute. many thanks most Sreena miss for your effort.

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The classes are very good. The staff is well Experienced kind and friendly. I joined here with no knowledge of SEO, and now I have a better knowledge of digital marketing.

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Very good teaching and best experience ever had. Friendly mam! Learned python machine learning.

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Hi, this is Abdul Rashad, I did PHP course at Nestsoft Technologies. I learned heaps from my trainer also I impressed with their teaching. They take categories with their time period comes. thank you so much.

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It was a great experience to be with Nestsoft Technology. Training has greatly helped me improve my knowledge. Thank you Nestsoft.

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I am very happy that I have chosen Nestsoft Technologies for my PHP training. It is a good experience to feel like being in an IT company while getting training. Thanks to Nestsoft Technologies and all its faculties for all the efforts.

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Hii.My self Siddiq P.A, I have done Seo/Digital Marketing Training in Nestsoft Technologies. it absolutely was an awesome expertise for me. because my trainer gave full support for me and that they gave the explanation for all my doubts patiently. i would like to thank my trainer and also thanks Nestsoft Technologies.

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Most institutes offer only a custom based theory training .But nest soft offered different..soon I joined with them including training and internship .after 3 months training they given me lot of practical projects through internship .I recommend everyone Nestsoft who think about the serious practical training in Digital marketing and SEO

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I am very happy that I have chosen Nestsoft Technologies for my SEO/digital marketing training. It is a good experience to feel like being in an IT company while getting training. Thanks to Nestsoft Technologies and all its faculties for all the efforts.

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Studying with Nestsoft Technology is valuable and increases my knowledge in digital marketing and SEO. Nestsoft Technology offers its students a blend of theory and practical experience. The quality of training is exceptional.

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I am very relieved at the experience of learning at Nestsoft Technologies, which has helped me to bring my skills up and give me a better path, and I am very satisfied with the faculty that lead me to complete the course. Thanks to Nestoft

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I did my internship at Nestsoft Technologies it had been extraordinary. I learned PHP, digital marketing and web designing. Thanks Nestsoft

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There are many institutes that are trained in Seo , but Nestsoft Technology is different as they and provide a professional environment. This experience enabled me to work at an experience level, get a position as a Seo and successfully launch my career.

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List of Training Institutes / Companies in Kannur

  • UniversalCoolSpares | Location details: S Bazaar - Kannothumchal Rd, South Bazar, Kannothchal, Kannur, Kerala 670002, India | Classification: Air conditioning repair service, Air conditioning repair service | Visit Online: | Contact Number (Helpline): +91 98471 41027
  • Pothan&PothanAutomobiles(P)Ltd. | Location details: Delta Tower, Thana, Kannur, Kerala 670012, India | Classification: Motorcycle dealer, Motorcycle dealer | Visit Online: pothanyamaha.com | Contact Number (Helpline): +91 497 276 8866
  • FreelanceWebDesignerKannur | Location details: Paval, Kadumeni, Cherupuzha, Kerala 670511, India | Classification: Website designer, Website designer | Visit Online: mywebworld.in | Contact Number (Helpline): +91 99478 82088
  • HDFCBank | Location details: Simax Tower, Kannur Rd, West Nadakkave, Vandipetta, Nadakkave, Kozhikode, Kerala 673011, India | Classification: Bank, Bank | Visit Online: v1.hdfcbank.com | Contact Number (Helpline): +91 75739 19585
  • BMWEVMAutokraft,Calicut,Kerala | Location details: KRS Building, Kannur Rd, Athanickal, Kozhikode, Kerala, India | Classification: BMW dealer, BMW dealer | Visit Online: bmw-evmautokraft.in | Contact Number (Helpline): +91 75588 89944
  • IndianCoffeeHouse | Location details: Caltex Junction, S Bazaar - Kannothumchal Rd, Kannur, Kerala 670002, India | Classification: South Indian restaurant, South Indian restaurant | Visit Online: indiancoffeehousekannur.com | Contact Number (Helpline): +91 497 276 5213
  • BMWEVMAutokraft,Calicut,Kerala | Location details: KRS Building, Kannur Rd, Athanickal, Kozhikode, Kerala, India | Classification: BMW dealer, BMW dealer | Visit Online: bmw-evmautokraft.in | Contact Number (Helpline): +91 75588 89944
  • HARCARS,MarutiTrueValue | Location details: Mele chovva, Kannur, Kerala 670006, India | Classification: Used car dealer, Used car dealer | Visit Online: marutisuzukitruevalue.com | Contact Number (Helpline): +91 1800 102 1800
  • CarinoMarutiSuzukiARENA | Location details: Kannur Rd, Opposite Shankar Buildpro, Vengali, Kozhikode, Kerala 673303, India | Classification: Car dealer, Car dealer | Visit Online: carinomotors.com | Contact Number (Helpline): +91 75928 98888
  • IndusMotors-MarutiSuzuki | Location details: 1639, Road To Pannanpara Railway Gate, Talap, Kannur, Kerala 670004, India | Classification: Car dealer, Car dealer | Visit Online: indusmotor.com | Contact Number (Helpline): +91 484 712 2622
  • LegendsJawaKannur | Location details: Chettipedika, Pallikkunnu, Kannur, Kerala 670004, India | Classification: Motorcycle dealer, Motorcycle dealer | Visit Online: legendsjawa.com | Contact Number (Helpline): +91 92077 00330
  • 3MCarCare | Location details: 6/23B, Kannur Road, Nazer Square, opposite MES Womens College, West Nadakkave, Kozhikode, Kerala 673011, India | Classification: Car detailing service, Car detailing service | Visit Online: | Contact Number (Helpline): +91 96332 22200
  • IndusMotorsSales | Location details: Kannur, Kerala 670011, India | Classification: Auto broker, Auto broker | Visit Online: indusmotor.com | Contact Number (Helpline):
  • KannurParcelService | Location details: Kalluthankadavu, Puthiyapalam Road, Near Juma Masjid, Puthiyapalam Junction, Palayam, Kozhikode, Kerala 673002, India | Classification: Courier service, Courier service | Visit Online: | Contact Number (Helpline): +91 98950 89323
  • Mercedes-BenzBridgewayMotors-Calicut|Sales. | Location details: Bridgeway Motors, Kannur Rd, West Hill, Kozhikode, Kerala 673005, India | Classification: Mercedes-Benz dealer, Mercedes-Benz dealer | Visit Online: mercedes-benz.co.in | Contact Number (Helpline): +91 81390 00145
  • ZYGOELECTRONICSREPAIRSERVICECENTREKANNUR(ALLBRAND-LEDTV,LCDTV,CRTTV,HOMETHEATER,MICROWAVEOVEN,WASHINGMACHINESERVICEETC) | Location details: Malabar tower, Andra Bank Building, opposite Old Arjun Honda, Kannur, Kerala 670002, India | Classification: Television repair service, Television repair service | Visit Online: | Contact Number (Helpline): +91 94965 79117

    • Web Development Companies in Kannur

    1. cssAnt Address: Chalad, Kannur, Kerala 670014 Phone: 099959 85110, website: www.cssant.com
    2. Colorpole Address: Road To Pannanpara Railway Gate, Talap, Pallikkunnu, Kerala Kannur 4 Phone: 098471 76026, website: www.justdial.com/.../Colorpole...Pallikunnu/9999PX497-X49..
    3. TNM Online Solutions (P) Ltd. Address: 2nd Floor, Fems Plaza, John Mill Road, 2, National Highway 17, Talap, Kannur, Kerala 670002 Phone: 085471 57735, website: tnmonlinesolutions.com
    4. Esra Group Address: Casa Marina Complex, 3rd Floor, D Block, Kannur, Kerala 670002 Phone: 094960 55661 , website:localleley.co.in/esra-group-in-kannur-akg-business-1282150
    5. Indian Naval Academy Address: Ezhimala, Kannur, Kerala 670310 Phone: 04985 225 444 , website:ina.gov.in
courses in Kannur
The arrival of Arabs, Chinese, Dutch and the Romans has exerted their affect at the land and its people (Trade Enquiry Directory, 2002). Mosques, temples, church buildings and facilities of getting to know dot the panorama of Kannur, constructed through the traffic to this coast at specific time periods. The European maritime powers specially the Portuguese, observed through the Dutch and the English have left their mark withinside the shape of architec- tural monuments and stone structures. are feature It is thought that the name Kannur has derived from one of the deities of the Hindu pantheon `Kannan` (Lord Krishna) and `Ur` (location) making it the location of Lord Krishna. The midland area, mendacity among the mountains and the low lands, is made up ofundulating hills and valleys. 1 Cannanore, that is the anglicized shape or model of the name Kannur means “Beautiful village” (More and More, p. Kozhikode become the primary touchdown location of the Portuguese discoverer Vasco-de-Gama and later the Arabs, the Chinese Kannur is certain through the Western Ghats on its East – past which the hilly terrains of Kodagu and Coorg begin – with the districts of Kozhikode and Wayanad at the South, the Lakshadweep Sea withinside the West and the Kasargod district withinside the North. It has been stated through Rashiduddin in his “Ja `mu `ut Towarik withinside the beginning of the 14th century. The Portuguese below Vasco de Gama had impartial family members with the Kolattiri – the King of Cannanore, at some point of his stay. The lowland is relatively slim and accommodates of rivers, deltas and seashore.

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