Digital Marketing / SEO (Full Course) Training by Experts

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Our Training Process

Digital Marketing / SEO (Full Course) - Syllabus, Fees & Duration

  • Introduction – Digital Marketing
  • Introduction - Search Engine Optimization
  • Caching, Crawling & Indexing
  • Google / Yahoo / Bing Algorithms
  • Competitor Website Analysis
  • Domain Name Registration
  • Basics of Server Configurations & Settings
  • File Names / Directories / Sub Domains
  • HTML5 Tags
  • CSS, Bootstrap (Mobile Friendly) Style Sheets
  • Website Designing using Templates
  • Basics of Canva
  • Basics of Photoshop
  • Blogger, WordPress
  • Meta Tags, Title Tags, Head Tags, Fav icon
  • Page Layout, Content Optimization
  • Working of Robots.txt, Do-Follow Links
  • Internal / External Linking
  • Image Optimization
  • YouTube Video Integration
  • Google Map Integration on Webpages
  • Google My Business (Google Local Seo)
  • Social Media Plugins
  • Keyword Analysis / New Trends
  • Google Search Operators
  • Google Webmaster Tools
  • Google Analytics
  • Google Copyrights Verisign
  • Payment Gateways
  • Interactive / Dynamic Websites
  • Live Chat Integrations on Websites
  • Whatsapp Integrations on Websites
  • Breadcrumbs using Schema.org
  • W3 Standard HTML Validation
  • 404, 403 Error Checking
  • Plagiarism / Grammar / Spelling Checking
  • URL Redirection / htaccess / Seo Friendly URL
  • RSS Feeds, XML Sitemap
  • On Page SEO Tools
  • Web Hosting (FTP)

Download Syllabus - On-Page SEO

Module 1: Introduction to Social Media Marketing

  1. Overview of Social Media Marketing

    • Definition and importance
    • Evolution of social media
    • Current trends and future predictions
  2. Benefits and Challenges of Social Media Marketing

    • Advantages for businesses
    • Common challenges and how to overcome them
  3. Understanding Different Social Media Platforms

    • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube)
    • Choosing the right platforms for your business

Facebook Marketing

  • Faceboob Page Settings and Promotion
  • Facebook Groups, Profile, Events
  • Facebook Ad Campaigns & Reporting
  • Facebook Monetisation

Instagram Marketing

  • Profile Settings (personal, creator, and business)
  • Instgram Campaigns
  • Followers, Influencers and Collabs
  • Instagram Monetisation

YouTube Marketing

  1. YouTube Channel Optimisation
  2. Video Creation & Uploading
  3. YouTube Settings
  4. YouTube Monetisation

Module 2: Developing a Social Media Strategy

  1. Setting Goals and Objectives

    • SMART goals for social media
    • Aligning social media goals with business objectives
  2. Audience Research and Segmentation

    • Identifying your target audience
    • Creating audience personas
  3. Competitive Analysis

    • Analyzing competitor social media strategies
    • Identifying opportunities and gaps
  4. Crafting a Social Media Plan

    • Content calendar creation
    • Budgeting and resource allocation

Module 3: Content Creation and Curation

  1. Types of Content

    • Text, images, videos, infographics, and more
    • Best practices for each type
  2. Content Ideation and Planning

    • Brainstorming techniques
    • Content pillars and themes
  3. Content Creation Tools and Techniques

    • Graphic design tools (Canva)
  4. User-Generated Content and Influencer Marketing

    • Encouraging and leveraging user-generated content
    • Collaborating with influencers

Module 4: Social Media Advertising

  1. Introduction to Social Media Ads

    • Benefits of paid social media
    • Overview of advertising options on major platforms
  2. Creating Effective Ad Campaigns

    • Ad copy and design best practices
    • Targeting and segmentation
  3. Budgeting and Bidding Strategies

    • Setting a budget
    • Bid types and strategies
  4. Measuring Ad Performance

    • Key metrics and KPIs
    • Analyzing ad performance and optimizing

Module 5: Engagement and Community Management

  1. Building and Managing Online Communities

    • Strategies for community building
    • Engaging with your audience
  2. Handling Negative Feedback and Crisis Management

    • Best practices for responding to negative comments
    • Developing a crisis management plan
  3. Customer Service on Social Media

    • Providing support through social media channels
    • Tools for social media customer service

Module 6: Analytics and Reporting

  1. Tracking Social Media Performance

    • Key performance indicators (KPIs)
    • Tools for tracking and analytics
  2. Analyzing Data and Gaining Insights

    • Making sense of social media data
    • Turning insights into action
  3. Reporting and Presenting Results

    • Creating effective reports
    • Presenting findings to stakeholders

Module 7: Advanced Social Media Strategies

  1. Social Media SEO

    • Optimizing social media profiles and posts for search
    • Integrating social media with SEO strategy
  2. Social Media Automation and Tools

    • Tools for scheduling and automation (Hootsuite, Buffer)
    • Best practices for using automation
  3. Integrating Social Media with Other Marketing Channels

    • Cross-channel marketing strategies
    • Using social media data to inform other marketing efforts
  4. Staying Updated with Social Media Trends

    • Following industry news and updates
    • Adapting to changes in social media platforms and algorithms

Module 8: Case Studies and Practical Application

  1. Analyzing Successful Social Media Campaigns

    • Case studies from various industries
    • Key takeaways and lessons learned
  2. Hands-On Projects

    • Developing and implementing a social media strategy
    • Creating and managing a social media campaign
  3. Peer Reviews and Feedback

    • Presenting projects to the class
    • Providing and receiving constructive feedback

Download Syllabus - Social Media Marketing

  • Email marketing overview

    • Introduction to Advanced Email Marketing
    • Fundamentals of Email Marketing
    • Email Best Practices and Myths
    • Bulk Email concept
    • Things you can do with Emails
  • Elements of marketing emails

    • Advantages of the different text formats (HTML or Plain Text)
    • Permissions & E-permissions
    • Frequency & Ethics of Newsletters
    • Defining your Goals
    • Email Marketing Strategies
  • Email Marketing Tools and Software

    • Email Software and Tools
    • Email Software Analysis
    • Selecting Email Software
    • Importing Email Lists
    • Practical on 3 Software for Lists
    • Custom Fields
    • Double Opt-IN
    • Lead or Contact Fields
    • Content First
    • Sending Email Campaign
    • Sending HTML Email Campaign
    • Sending Mobile Responsive Email
    • Email Open Rate
    • Email Click Through Rate
    • Email A/B Testing
    • Variant Case Study
    • Segmentation Strategy
    • List Segmentation and Campaign
  • Email Marketing Templates

Download Syllabus - Email Marketing

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks
  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits
  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation
  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups
  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines
  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool
  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions
  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation
  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report
  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign
  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign
  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis
  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis
  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports
  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Syllabus - Google Adwords (PPC)

Section 1: Video Editing for YouTube using Canva

  • Video Mixing
  • Audio Mixing
  • Animations
  • Text Settings
  • Speed Settings
  • Searching Videos

Section 2: Thumb Image Settings using Canva

  • Making Thumb Images
  • Making Cover Photos
  • Logo
  • Posters
  • Searching Images/Designs

Section 3: YouTube Channel Settings

  • Channel Name & URL
  • Default Values
  • Tags
  • Cover Photo

Section 4: YouTube Video Settings

  • Video Title, Description & Tags
  • Upload Video
  • Live Broadcasting
  • Video Settings

Section 5: Introduction to YouTube and video marketing

  • Evolution of YouTube
  • The power of online video
  • Why YouTube SEO is important
  • Keeping up with YouTube algorithm changes

Section 6: Producing a Video Content Strategy

  • Content creation planning & strategy
  • Producing a content calendar
  • Identifying content trends
  • What makes content “Shareable”?

Section 7: Publishing Videos and YouTube SEO

  • Video title optimization
  • Video description optimization
  • Video Tags
  • Video thumbnails

Section 8: Content Curation Techniques for Higher Engagement

  • The power of playlisting
  • Optimizing archive and library content
  • Passive content curation

Section 9: Content Distribution and Promotion

  • Other content distribution platforms
  • Paid vs unpaid promotion

Section 10: Passive & Active Cross-promotion

  • What is cross-promotion?
  • What is collaboration?
  • Active cross-promotion techniques
  • Passive cross-promotion techniques

Section 11: Understanding YouTube data & analytics

  • Basics of YouTube Analytics
  • What is watch-time & why is it so important?
  • Understanding your audience via YouTube Analytics
  • Key metrics to track

Download Syllabus - YouTube Marketing

Domain Name Registration

  • Search Domains
  • Top Level Domains (TLD)
  • Country wise domains
  • Domain name registrations
  • Sub Domains

Web Server Settings

  • How to Choose Web server?
  • Dedicated Server, Shared Server, VPS Hosting & Cloud Hosting
  • Basics of Web Server Control Panel
  • DNS Settings
  • Web Server Performance
  • Add on Primary Domains
  • Create sub domains

FTP Software Installations

  • FTP Software
  • FTP Software Installation
  • FTP Configuration
  • How to use FTP Software
  • Upload / Download files using FTP Software

Download Syllabus - Web Hosting (FTP)

OFF Page SEO (Link Building Techniques)

  • Introduction - Off Page SEO
  • Why we need Off Page SEO?
  • How to do Off Page SEO Successfully?
  • Off Page SEO - Factors
  • Best Off Page SEO Strategies
  • Different Type of Links
  • Link Placing
  • Authority (DA & PA)
  • Content Marketing
  • Link Building in Social Media (Facebook, Instagram, Twitter etc)
  • Influencer Marketing
  • Guest Posting / Reviews
  • Google My Business (GMP) Local SEO
  • What is Branding
  • On Page SEO v/s OFF Page SEO
  • Article Submission
  • Forum Submission
  • Quora Posting
  • Social Bookmarking
  • Link Building on Tumblr
  • Link Building on Pinterest
  • Reddit Link Building Techniques
  • CrunchBase Link Building Techniques
  • Youtube Video Marketing
  • Online Press Release
  • Directory Submission
  • Classified Listings
  • Search Engine Submission
  • Pinging
  • Blogging on Blogger.com, Wordpress.com etc
  • Off Page SEO Tools
  • Social Media Analytics
  • Download Syllabus - Off-Page SEO
Course Fees
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Digital Marketing / SEO (Full Course) Jobs in Belgaum

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Find jobs related to Digital Marketing / SEO (Full Course) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Belgaum, chennai and europe countries. You can find many jobs for freshers related to the job positions in Belgaum.

  • seo analyst
  • seo manager
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Digital Marketing / SEO (Full Course) Internship/Course Details

Digital Marketing / SEO (Full Course) internship jobs in Belgaum
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List of Training Institutes / Companies in Belgaum

  • NorthWestKarnatakaRoadTransportCorporation-DivisionalOfficeBelagavi | Location details: Fort Rd, Near Central Bus Stand, Khade Bazaar, Belgaum, Karnataka 590016, India | Classification: State Department of Transportation, State Department of Transportation | Visit Online: nwkrtc.in | Contact Number (Helpline): +91 1800 425 1836
  • OmShrinivasDigitalPhotoStudio | Location details: Shahu Nagar, Belgaum, Karnataka 590010, India | Classification: Photography studio, Photography studio | Visit Online: | Contact Number (Helpline): +91 98453 41546
  • CommissionerOfPolice,Belagavi | Location details: Belgaum Police Quarters, Shivaji Nagar, Belgaum, Karnataka 590016, India | Classification: Police station, Police station | Visit Online: belagavicitypolice.in | Contact Number (Helpline): +91 831 240 5246
  • TATAACEGOODSSERVICE | Location details: Station Rd, near post office, Camp, Belgaum, Karnataka 590001, India | Classification: Delivery service, Delivery service | Visit Online: | Contact Number (Helpline): +91 95909 38016
  • UniqueAssociates | Location details: Khadak Galli, Corner, Kacheri Galli, Belgaum, Karnataka 590001, India | Classification: Computer service, Computer service | Visit Online: uniqueassociates.business.site | Contact Number (Helpline): +91 99642 41154
  • Belgaum | Location details: | Classification: , | Visit Online: | Contact Number (Helpline):
  • INOXCinemas, | Location details: Head Post Office Rd, near BSNL office, Camp Area, Belgaum, Karnataka 590002, India | Classification: Movie theater, Movie theater | Visit Online: | Contact Number (Helpline): +91 80802 11111
  • AirtelStore | Location details: Ground Floor, 27, 1, Khanapur Rd, Tilakwadi, Belgaum, Karnataka 590006, India | Classification: Telecommunications service provider, Telecommunications service provider | Visit Online: airtel.in | Contact Number (Helpline):
  • Bhatkande'sSrushtiDigitalPrints | Location details: 1384B, Basavan Galli, Raviwar Peth, Belgaum, Karnataka 590001, India | Classification: Digital printing service, Digital printing service | Visit Online: | Contact Number (Helpline): +91 831 420 7514
  • InventComputerRepairService | Location details: Camp,, Belgaum, Karnataka 590001, India | Classification: Computer repair service, Computer repair service | Visit Online: | Contact Number (Helpline): +91 831 245 9004
  • Restaurant | Location details: Belgaum Divisional Office, Indian Oil Bhavan, Muncipal Shopping Complex, Khanapur Rd, Tilakwadi, Belgaum, Karnataka 590006, India | Classification: Oil & natural gas company, Oil & natural gas company | Visit Online: indianoil.co.in | Contact Number (Helpline):
  • DtdcInternational | Location details: Shop No. 7, KSSIDC Techno Industrial Complex, Near SBI Of Indian Industrial Estate, Udyambag, Belgaum, Karnataka 590008, India | Classification: Courier service, Courier service | Visit Online: dtdc.in | Contact Number (Helpline): +91 94494 40932
  • FirstFlightCourierMainOffice | Location details: sp office road subash nagar, near nissan show room, Belgaum, Karnataka 590019, India | Classification: Courier service, Courier service | Visit Online: | Contact Number (Helpline): +91 831 421 1126
  • VTUAdministrativeOffice | Location details: Visvesvaraya Technological University, Machhe, Belgaum, Karnataka 590018, India | Classification: University department , University department | Visit Online: vtu.ac.in | Contact Number (Helpline):
  • BelgaumCityPostOffice | Location details: Khade Bazar, Raviwar Peth, Belgaum, Karnataka 590001, India | Classification: Post office, Post office | Visit Online: indiapost.gov.in | Contact Number (Helpline):
  • TheProfessionalCouriers | Location details: G.I.T College Road, Udyambag, Belgaum, Karnataka 590008, India | Classification: Courier service, Courier service | Visit Online: tpcindia.com | Contact Number (Helpline): +91 97396 72381
  • Web Design Royale Address: Near Harsha Complex, Vishweshwaraya Nagar, Sadashiv Nagar, Belagavi, Karnataka 590001 Phone: 099869 67028 , Website: https://www.webdesignroyale.com/
  • Angadi Institute of Technology and Management Address: Savagaon Road, Belagavi, Karnataka 591108 Phone: 0831 243 8123 , Website: www.aitmbgm.ac.in/
  • CredenceIS Computing Private Limited Address: Swami Samarth Empire, 4833/15B, Ayodhya Nagar, Civil Hospital Road, Belagavi, Karnataka 590001 hone: 0831 421 1211 , Website: https://www.credenceis.com/
  • Unique Solutions Address: 3528/3/4-A, Narvekar Galli, Belagavi, 590002 Phone: 088804 56888 , Website: https://www.indiamart.com/uniquesolutions-belgaum/
  • 7 Pillars Software solutions Address: Nehru Nagar, Belagavi, Karnataka 590010 Phone: 0831 242 3636 , Website: https://www.justdial.com/Belgaum/7-Pillars-Software-Solutions...Belg.
 courses in Belgaum
The falls are horse-shoe fashioned on the crest, with a flood breadth of 177 metres. At the very entrance, you'll locate Shrines; One devoted to Lord Ganpati and the opposite to Lordess Durga. The minars, domes and Arches factor to a normal fusion of Indo-Sarcenic and Deccan sorts of the Architecture. The river Ghataprapha after winding a direction of a protracted direction takes a soar of fifty two meters, over a rocky mattress one hundred seventy ft down. The feel of the beyond is all-pervading right here. A cavern in laterite at the hillrock reminiscent of a big seated human parent is proven through the humans to remind his beyond existance. It is at a distance of 70 Kms from Belgaum and the region may be reached from all of the different locations through avenue. It lies in the region of cultural transition among Karnataka, Maharashtra and Goa with a acknowledged antiquity sincerely traceable upto 2d Century A. From the Attraction factor of view Belgaum is an appealing destination with proximity to the Picnic spots, the anciental sights together with the Belgaum Fort and the herbal splendor of Jamboti Falls & Gokak Falls. It became renovated and constructed on through successive rulers who dominated Belgaum from time-to-time.

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