Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Tiruppur

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Tiruppur, chennai and europe countries. You can find many jobs for freshers related to the job positions in Tiruppur.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Tiruppur
Search Engine Marketing (SEM) Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. . This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Explore advanced concepts like remarketing, geo-targeting, and campaign automation.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Balamurugan

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Tiruppur)
Qualification: Bachelor Of Engineering

Experience: One Year Experience in Business development Associate And I did Cold calling and inbound Outbound calls as well as completing  more..

Sagar

Mobile: +91 91884 77559
Location: Maharashtra, Online (Tiruppur)
Qualification: BE computer Engineering..Last year

Experience: Flutter Developer UI Design Frontend developer HTML CSS Dart  more..

Arun

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Tiruppur)
Qualification: BE

Experience: Qc Engineer and auto cad design |   more..

Ankit

Mobile: +91 98474 90866
Location: Gurugram, Online (Tiruppur)
Qualification: Bachelor degree

Experience: My basic skills are react react native redux redux-saga rtk-query native-base graphql unit testing with jest  more..

Rahul

Mobile: +91 91884 77559
Location: West Bengal, Online (Tiruppur)
Qualification: Mca

Experience: 1 8 year of manual testing experience - testing in an multiside ecommerce website like (Shopify) - creating test cases  more..

Pintu

Mobile: +91 89210 61945
Location: Haryana, Online (Tiruppur)
Qualification: Diploma 2 year

Experience: Proficient in network security protocols and technologies Skilled in ethical hacking and penetration testing methodologies Experienced in vulnerability assessment and  more..

Madhubala

Mobile: +91 9446600368
Location: Coimbatore, Online (Tiruppur)
Qualification: M.sc

Experience: Three years of experience on python Django | Resume for   more..

Aayush

Mobile: +91 8301010866
Location: Haryana, Online (Tiruppur)
Qualification: Comptia Security+ ce Certified

Experience: Identify analyze and respond to security events and incidents Governance Risk Management Compliance Implement Security Solution Information Gathering for Penetration  more..

Aravindhan

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Tiruppur)
Qualification: BE-CSE

Experience: python java javascript html css react js angular js Tailwindcss Net Frameworks   more..

Mohammad

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Tiruppur)
Qualification: MBA

Experience: sql - 1 yr Manual testing - 1 yr STLC & SDLC - 1 yr Defect life cycle - 1  more..

Anubhuti

Mobile: +91 8301010866
Location: Chhattisgarh, Online (Tiruppur)
Qualification: BBA

Experience: Graphic design Graphic Design  more..

Hardeep

Mobile: +91 91884 77559
Location: Chandigarh, Online (Tiruppur)
Qualification: Master

Experience: Assistant professor computer application and language java html php c++ and pte trainer  more..

Naga

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Tiruppur)
Qualification: BTech CSE

Experience: My programming skills are basic C Python HTML  more..

Basavaraj

Mobile: +91 91884 77559
Location: Maharashtra, Online (Tiruppur)
Qualification: MCA

Experience: Skills : Java Kotlin Python Dart Platforms : Android Flutter Framework In previous organisation I worked on alot of android  more..

Priyanka

Mobile: +91 98474 90866
Location: Maharashtra, Online (Tiruppur)
Qualification: Mte h

Experience: I know agile methodology waterfall methodology Regretion testing Unit testing and how to write test cases depend upon the scenarios  more..

Rakhi

Mobile: +91 8301010866
Location: Kerala, Online (Tiruppur)
Qualification: BTech

Experience: I have 5 years of working experience as an office administrator Now I am completed my Advanced Software Testing course  more..

SALMANI

Mobile: +91 9446600368
Location: Maharashtra, Online (Tiruppur)
Qualification: Bacholer of engineering

Experience: • Good knowledge of Programming Languages: C C++ SQL • Manual Software testing: Functional testing Black Box testing Retesting and  more..

VINOTHKUMAR

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Tiruppur)
Qualification: B.E. Computer science and engineering

Experience: I have 2 years of working experience in flutter   more..

Diksha

Mobile: +91 9895490866
Location: Thane, Online (Tiruppur)
Qualification: BE

Experience: I have 6 months of experience in GILI TECH SOLUTIONS PVT LTD as software Test Engineer in Insurance Domain having  more..

Dhanashree

Mobile: +91 91884 77559
Location: Maharashtra, Online (Tiruppur)
Qualification: Bachelor of Engineering

Experience: SQL Java OOPS SDLC STLC Manual testing selenium Automation testing Api testing  more..

Minu

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Tiruppur)
Qualification: BCA

Experience: Selenium Java sql automation testing  more..

krishna

Mobile: +91 9895490866
Location: phagwara, Online (Tiruppur)
Qualification: B-Tech

Experience: React js mongodb node js python express html css javascript   more..

Meenakshi

Mobile: +91 8301010866
Location: Kochi, Online (Tiruppur)
Qualification: Bca

Experience: C c++ php css java jsp html  more..

PRIYA

Mobile: +91 8301010866
Location: Kottarakara, Online (Tiruppur)
Qualification: MCA

Experience: I am a MCA Graduate I am interested to work as a junior Php developer  more..

Gaurang

Mobile: +91 89210 61945
Location: Gujarat, Online (Tiruppur)
Qualification: Diploma in computer science

Experience: It and odoo | (Work from Home)  more..

Lavanya

Mobile: +91 89210 61945
Location: Karnataka, Online (Tiruppur)
Qualification: MCA

Experience: Php wordpress codeigniter laravel  more..

Chandu

Mobile: +91 98474 90866
Location: Kerala, Online (Tiruppur)
Qualification: Diploma in civil engineering

Experience: VAPT Ethical hacking Cybersecurity Web and mobile application security testing XDR MDR EDR monitoring Email security Redteaming purple teaming incident  more..

Umar

Mobile: +91 9895490866
Location: Kerala, Online (Tiruppur)
Qualification: Degree

Experience: UI design wireframing prototyping  more..

ARUN

Mobile: +91 98474 90866
Location: Karnataka, Online (Tiruppur)
Qualification: MTech in Computer Science

Experience: As a Mobile App Developer with over eight years of experience I have had the opportunity to work on a  more..

Dipti

Mobile: +91 91884 77559
Location: Maharashtra, Online (Tiruppur)
Qualification: Diploma in computer science

Experience: WordPress developer seo html css javascript bootstrap php |   more..

Arya

Mobile: +91 98474 90866
Location: Maharashtra, Online (Tiruppur)
Qualification: B. E

Experience: Testrail Clickup Bizconnect Jira Java Selenium Postman API testing Websocket Testing Android studio  more..

Saranay

Mobile: +91 91884 77559
Location: Kerala, Online (Tiruppur)
Qualification: Diploma

Experience: Django postgres laravel php sql  more..

Pankaj

Mobile: +91 89210 61945
Location: Maharashtra, Online (Tiruppur)
Qualification: BCA completed

Experience: Penetration tasting Web application testing Network testing Active Directory I am good in linux  more..

Preethija

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Tiruppur)
Qualification: Quality engineering assurance

Experience: As a functional tester i have 2 8 years on the activity below 1) Prepared Test script with appropriate knowledge  more..

Rajalakshmi

Mobile: +91 98474 90866
Location: Kerala, Online (Tiruppur)
Qualification: Graduate

Experience: About 1 year experience Programming Skills- python Java c javascript django Sales skills - strategy communication decision making problem solving  more..

Hassan

Mobile: +91 9446600368
Location: Karnataka, Online (Tiruppur)
Qualification: B.E

Experience: Aws docker linux Git jenkins terraform sql python Autocad   more..

ANJU

Mobile: +91 9446600368
Location: Kerala, Online (Tiruppur)
Qualification: MSC Mathematics

Experience: Python software testing jira tool agile framework -scrum  more..

JAYASURYA

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Tiruppur)
Qualification: B. E

Experience: Python web development SQL Django Git &GitHub javascript html css  more..

Mehulkumar

Mobile: +91 9895490866
Location: Gujarat, Online (Tiruppur)
Qualification: B.E.Mechanical

Experience: Tutoring Online Internet Application Assesment Students Counselling career guidance Exam Paper Making Students support and development  more..

Faruk

Mobile: +91 91884 77559
Location: Maharashtra, Online (Tiruppur)
Qualification: BE

Experience: Manual testing functional selenium API Jmeter Experience in E commerce and education domain | Resume for   more..

Arpit

Mobile: +91 91884 77559
Location: Delhi, Online (Tiruppur)
Qualification: Mca

Experience: Manual testing |   more..

HUSNARA

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Tiruppur)
Qualification: Betech in computer sc6

Experience: Dear [Hiring Manager's ] I am Husnara Siddique a skilled UI Developer with a strong foundation in web development Proficient  more..

poulami

Mobile: +91 89210 61945
Location: West Bengal, Online (Tiruppur)
Qualification: Graduate

Experience: Graphics design Video editing Motion graphics 2 d animation  more..

Jegathesh

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Tiruppur)
Qualification: BCA

Experience: I bring a strong foundation in Python programming and a passion for continuous learning and problem-solving I have completed projects  more..

Devichand

Mobile: +91 91884 77559
Location: Mumbai,Pune, Hyderabad , Online (Tiruppur)
Qualification: Diploma

Experience: I have a 1 4 year experience in Network Security Engg for Fortigate and ASA firewall   more..

Ajeet

Mobile: +91 89210 61945
Location: Madhya Pradesh, Online (Tiruppur)
Qualification: Bachelor of Engineering

Experience: Dear Hiring Manager I am writing to express my interest in the Entry-Level Python Developer position at [Company Name] as  more..

ESWARAPRASADREDDY

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Tiruppur)
Qualification: Btech

Experience: Manual testing Automation testing Sql Core java |   more..

Remya

Mobile: +91 98474 90866
Location: Kollam , Online (Tiruppur)
Qualification: Diploma in computer engineering

Experience: Manual testing Automation testing Automation testing tools Test case preparation and execution   more..

Keerthy

Mobile: +91 91884 77559
Location: Kerala, Online (Tiruppur)
Qualification: BTech in computer science and business system

Experience: Iam a fresher who recently graduated in BTech (computer science and business system) with strong skills in Software testing(manual automation)  more..

Abhishekh

Mobile: +91 98474 90866
Location: Bihar, Online (Tiruppur)
Qualification: Post Graduate

Experience: With a passion for Hindi language and culture I bring extensive experience and expertise as a Hindi teacher Over the  more..

Anurag

Mobile: +91 9446600368
Location: Bihar, Online (Tiruppur)
Qualification: Bachelor in Design

Experience: I have one year experience in Graphic Design role I have a lot of skills for the role of Graphic  more..

Apurva

Mobile: +91 89210 61945
Location: Maharashtra, Online (Tiruppur)
Qualification: MCA

Experience: My skills are manual and automation testing I have done projects on automation testing I have also knowledge of jframe  more..

Devendra

Mobile: +91 89210 61945
Location: Madhya Pradesh, Online (Tiruppur)
Qualification: Bsc cs

Experience: I am currently doing Bsc (CS)from Christian element college DAVV University Indore I have passion for becoming a software engineer  more..

udhav

Mobile: +91 89210 61945
Location: Punjab, Online (Tiruppur)
Qualification: Undergraduate btech

Experience: I am skilled in web application penetration testing familiar with owasp top 10 worked with industry tools like portswigger's burpsuite  more..

Krupa

Mobile: +91 91884 77559
Location: Karnataka, Online (Tiruppur)
Qualification: BE

Experience: As a passionate UI UX designer I've honed my skills through hands-on practice in creating captivating designs using tools like  more..

Aadil

Mobile: +91 9446600368
Location: Madhya Pradesh, Online (Tiruppur)
Qualification: Digree

Experience: IT executive and networking system Administrator or basic linex knowledge ADDS knowledge etc  more..

MOHAMMED

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Tiruppur)
Qualification: MCA

Experience: I am Mohammed Manas a B C A graduate with a CGPA of 7 02 from Mohamed Sathak College of  more..

Arun

Mobile: +91 9895490866
Location: Hyderabad , Online (Tiruppur)
Qualification: B.tech

Experience: Manual testing and automation tool functional testing integration testing smoke testing   more..

Piyush

Mobile: +91 91884 77559
Location: Rajasthan, Online (Tiruppur)
Qualification: Btech

Experience: Skills: Ansible docker kubernetes terraform powershell scripting python aws devops azure devops gcp solar winds Experience: 3 years  more..

Smruthi

Mobile: +91 9895490866
Location: Karnataka, Online (Tiruppur)
Qualification: MCA

Experience: Bug detection Manual testing automation SDLC life cycle JIRA Zephyr scale |   more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in tiruppur
Internship/projects in tiruppur
Internship/projects in tiruppur
Internship/projects in tiruppur
Internship/projects in tiruppur
Internship/projects in tiruppur
Internship/projects in tiruppur
Internship/projects in tiruppur
Internship/projects in tiruppur
Internship/projects in tiruppur
Internship/projects in tiruppur
Internship/projects in tiruppur

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer