Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Jaipur

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Jaipur, chennai and europe countries. You can find many jobs for freshers related to the job positions in Jaipur.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Jaipur
Search Engine Marketing (SEM) Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. . This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Ashwini

Mobile: +91 9895490866
Location: Maharashtra, Online (Jaipur)
Qualification: BCA

Experience: i"m Ashwini Thorat i have completed BCAin 2018 from ahmednagar college ahmednagar i have completed software testing course in 2023  more..

Shatakshee

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Jaipur)
Qualification: Mca

Experience: Experienced manual tester with 2 7 hrs Proficient in testing methodologies Detail’s oriented and skilled in bug tracking   more..

Jhansigali

Mobile: +91 89210 61945
Location: Andhra Pradesh, Online (Jaipur)
Qualification: BTech

Experience: Web development Python Core and Advance  more..

Nikhitha

Mobile: +91 9446600368
Location: Mysore, Online (Jaipur)
Qualification: MCA

Experience: I’m an MCA fresher also completed software development course at renowned institute Current offers suits my skill set and interest  more..

Durgesh

Mobile: +91 98474 90866
Location: Madhya Pradesh, Online (Jaipur)
Qualification: BE (IT)

Experience: I have one year experience of Frant end developer  more..

Sathish

Mobile: +91 9895490866
Location: Coimbatore, Tamil Nadu, Online (Jaipur)
Qualification: B.Tech IT

Experience: Skills : c c++ javascript react js HTML5 css python flask django MSSQL DBA Experience:2years in Infosys as MSSQL DBA  more..

Mayank

Mobile: +91 8301010866
Location: Bihar, Online (Jaipur)
Qualification: B. Tech

Experience: Experienced in web development with a strong command of React JS Node JS Express JS MongoDB and REST APIs Proven  more..

Roshani

Mobile: +91 89210 61945
Location: Maharashtra, Online (Jaipur)
Qualification: B.E

Experience: I am certified manual tester with 2 years of experience in manual testing I have 2 years of experience in  more..

Rashmi

Mobile: +91 91884 77559
Location: Karnataka, Online (Jaipur)
Qualification: B.E

Experience: Manual testing selenium with java sql |   more..

Pushpa

Mobile: +91 91884 77559
Location: Chamarajanagar , Online (Jaipur)
Qualification: MCA

Experience: 6 months intern experience as front end developer   more..

R

Mobile: +91 89210 61945
Location: Andhra Pradesh, Online (Jaipur)
Qualification: B.com

Experience: • Good communication skills • Team building • problem solving • Decision making • Good leadership and team motivation skills  more..

Sangana

Mobile: +91 9446600368
Location: Thiruvananthapuram, Online (Jaipur)
Qualification: B-Tech(ECE)

Experience: 4 month internship experience in both manual testing and automation testing 4 month QA intern experience Knowledge in aitomation tools  more..

Deeksha

Mobile: +91 9446600368
Location: Delhi, Online (Jaipur)
Qualification: B.Com

Experience: I'm a seasoned graphic designer adept at crafting compelling visual narratives that resonate with audiences Proficient in Adobe Creative Suite  more..

Devyani

Mobile: +91 8301010866
Location: Rajasthan, Online (Jaipur)
Qualification: BCA

Experience: I am having 2 year of experience in python django development My skills includes python django HTML CSS JavaScript Bootstrap  more..

Shivendra

Mobile: +91 89210 61945
Location: Gujarat, Online (Jaipur)
Qualification: Bca

Experience: Wordpress developer Social media account handling Post creating  more..

DAVID

Mobile: +91 98474 90866
Location: Delhi, Online (Jaipur)
Qualification: B.s.c

Experience: Davinci Resolve After Effect motion graphic Graphic Design Youtube seo Content Marketing  more..

shreyasi

Mobile: +91 98474 90866
Location: Badlapur Mumbai Maharashtra, Online (Jaipur)
Qualification: Graphic designer

Experience: Creative design logo design And many more  more..

Jishnu

Mobile: +91 91884 77559
Location: Kerala, Online (Jaipur)
Qualification: Diploma

Experience: Computer hardware and networking |   more..

Gelani

Mobile: +91 9446600368
Location: Gujarat, Online (Jaipur)
Qualification: Bsc

Experience: My name is jenil i am professional graphic designer my work experience 3 year me design card website etc   more..

Lisa

Mobile: +91 9446600368
Location: Kochi, Online (Jaipur)
Qualification: Bachelor in design

Experience: Adobe creative suit procreate fresco blender excel word Indesign premiere pro adobe illustrator adobe photoshop print design graphic design digital  more..

Aditya

Mobile: +91 91884 77559
Location: Gujarat, Online (Jaipur)
Qualification: Bachelor of engineering

Experience: Django python javascript html css sql mongodb git api restapi   more..

BRISTIN

Mobile: +91 91884 77559
Location: Kerala, Online (Jaipur)
Qualification: +2 and GRAPHIC DESIGN

Experience: I have over 2 years of experience in multimedia design throughout my career i have developed a strong skill set  more..

Krishna

Mobile: +91 91884 77559
Location: Mumbai, Online (Jaipur)
Qualification: Bachelor of Engineering

Experience: Dear Recruiter I am writing in response to the Software Test Engineer position I have 1 3 Year of experience  more..

Satyang

Mobile: +91 91884 77559
Location: Maharashtra, Online (Jaipur)
Qualification: Bsc.IT

Experience: Html Html5 Css javascript react Nodejs python django SQL mangodb  more..

Sruthimol

Mobile: +91 9446600368
Location: Kerala, Online (Jaipur)
Qualification: B tech

Experience: Jira Confluence Bdd Stlc Sdlc All types of testing etc |   more..

Mayur

Mobile: +91 89210 61945
Location: Pune, Online (Jaipur)
Qualification: Diploma architect

Experience: 10 year experience in real estate and architecture construction design drafting & development on auto cad   more..

Akshaya

Mobile: +91 8301010866
Location: Kerala, Online (Jaipur)
Qualification: B.E Computer science

Experience: Hi I'm Akshaya Pramod I completed my degree(BE) in Computer Science at Excel Engineering College Also I completed a Python  more..

Isha

Mobile: +91 91884 77559
Location: Punjab, Online (Jaipur)
Qualification: Bsc IT

Experience: Experienced in adobe illustrator adobe photoshop corel draw wordpress Basic Html css figma Adobe XD Specialist in social media design  more..

Hemant

Mobile: +91 98474 90866
Location: Tijara fatak ganpati vihar ghanteshver mandir alwar Rajasthan, Online (Jaipur)
Qualification: First year

Experience: Graphic design Business listing Content marketing Email marketing Ads genrate And any more | Resume for   more..

Priyanka

Mobile: +91 9446600368
Location: Noida, Online (Jaipur)
Qualification: B. Tech

Experience: Manual testing SQL Java learning & selenium alsoApplication for Software Testing  more..

vrinda

Mobile: +91 89210 61945
Location: Karnataka, Online (Jaipur)
Qualification: MCA

Experience: As a recent MCA graduate with a strong foundation in HTML CSS JavaScript jquery MERN python and git I am  more..

ANUSHA

Mobile: +91 9895490866
Location: Telangana, Online (Jaipur)
Qualification: MCA

Experience: I am a fresher I have a skills like python html css javascript django bootstrap basics of Aws rest Api  more..

Smit

Mobile: +91 9446600368
Location: Gujarat, Online (Jaipur)
Qualification: BCA

Experience: As a professional developer I have 3 years of experience I will provide you with consistent performance from designing the  more..

Veeresha

Mobile: +91 98474 90866
Location: Karnataka, Online (Jaipur)
Qualification: Bachelor of engineering

Experience: I have 2 plus year experience in dotnet developer in  more..

Mohammed-adheen

Mobile: +91 9895490866
Location: Ponnani, Online (Jaipur)
Qualification: Diploma

Experience: Iam a self-taught python developer Knowledgeable python django MySQL MongoDB and css html Some knowledge data analysis Application for Python  more..

Aasima

Mobile: +91 98474 90866
Location: Dindigul, Tamil Nadu, Online (Jaipur)
Qualification: BE,cse

Experience: Flutter dart git firebase retrofit roomdb php html css SQL kotlin Java Android api  more..

NASEEM

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Jaipur)
Qualification: MCA

Experience: Hi Naseem this side I would like to get opportunity I have hand on practice in python Java C C++  more..

Siddharth

Mobile: +91 91884 77559
Location: Karnataka, Online (Jaipur)
Qualification: Btech and Mtech

Experience: Greetings A few highlights: - Combined professional experience of 2+ years - Masters in Computer Science & Engineering - Blog  more..

Adwetha

Mobile: +91 9446600368
Location: Kerala, Online (Jaipur)
Qualification: b.tech

Experience: c c++ python teamwork hardworking leadership communication skills   more..

Kalyan

Mobile: +91 9895490866
Location: Andhra Pradesh, Online (Jaipur)
Qualification: B.tech

Experience: total experience 4 5 yrs 2 5 yrs automation with java 2 yrs manual testing and api testing maven etc  more..

Ravindra

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Jaipur)
Qualification: Btech

Experience: Networking computer OS basic python | (Work from Home)  more..

swathi

Mobile: +91 8301010866
Location: Telangana, Online (Jaipur)
Qualification: Bachalor of degree

Experience: Good knowledge of Software Development life Cycle (SDLC) System testing whether end feature is working or not Regression testing after  more..

Badavathu

Mobile: +91 98474 90866
Location: Telangana, Online (Jaipur)
Qualification: B.sc (Mpcs)

Experience: I have hand on experience ethical hacking and cybersecurity tool like SIEM and Other tools  more..

Niranjan

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Jaipur)
Qualification: B.E

Experience: I have 1 5 years of experience in mobile app development and website development using Java HTML CSS JavaScript and  more..

Hemraj

Mobile: +91 9446600368
Location: Gujarat, Online (Jaipur)
Qualification: Diploma

Experience: Hardware networking support engineer Hardware software engineer Desktop hardware networking support engineer |   more..

vijay

Mobile: +91 9895490866
Location: new delhi, Online (Jaipur)
Qualification: b.tech computer science

Experience: core python advance python django DRF mysql html css bootstrapApplication for Python Django  more..

Om

Mobile: +91 9446600368
Location: Maharashtra, Online (Jaipur)
Qualification: Bachelor of computer application

Experience: Vulnerability assessments Penetration testing  more..

gaurav

Mobile: +91 9895490866
Location: Rajasthan, Online (Jaipur)
Qualification: B.tech

Experience: Html css javascript react js node js java tailwind css bootstrap  more..

ahmed

Mobile: +91 98474 90866
Location: MAKKAH, Online (Jaipur)
Qualification: Bachelor’s

Experience: flutter bloc firebase Offline storage MVC GetX   more..

Prachi

Mobile: +91 91884 77559
Location: Maharashtra, Online (Jaipur)
Qualification: Diploma in animation

Experience: With 5 years of experience in the field of graphic design I have demonstrated a strong proficiency in crafting innovative  more..

Senthamizh

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Jaipur)
Qualification: MSc(Computer Science)

Experience: I have 4+ experience in Website development and also three year of experience in front-end development I created websites using  more..

Abin

Mobile: +91 9895490866
Location: Kerala , Online (Jaipur)
Qualification: High school

Experience: Python-Django fastapi flask Javascript-react js SOL- PostgreSQL MySql NoSql - mongodb Application for Python Django  more..

Shivani

Mobile: +91 9446600368
Location: Indore, Online (Jaipur)
Qualification: MBA IT, HR

Experience: I have 6 months of experience as QA intern in an IT company I have learnt java karate framework Selenium  more..

Nazia

Mobile: +91 8301010866
Location: Jammu and Kashmir, Online (Jaipur)
Qualification: Btech

Experience: Programming c c++ java dart Software installation and management Troubleshooting Knowledge of networking  more..

Richa

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Jaipur)
Qualification: MBA finance and Certified DIGITAL MARKETER

Experience: SEO Google Ads Social media marketing Social media ads Content Writing Graphic Designing and video editing Wordpress website development  more..

Aboozer

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Jaipur)
Qualification: Phd

Experience: I am Aboozer a recent pass out from Aligarh Muslim University I have just completed my PhD degree in Arabic  more..

Khushi

Mobile: +91 98474 90866
Location: Rajasthan, Online (Jaipur)
Qualification: Bachelor of Technology

Experience: I have 1 5 years of experience in linguist or content quality analyst I am skilled in manual testing test  more..

Sarveen

Mobile: +91 9446600368
Location: Punjab, Online (Jaipur)
Qualification: Bca

Experience: I am a BCA graduate and just built a full stack project with python+dJango as a back-end technology and I  more..

Hareeshma

Mobile: +91 91884 77559
Location: North Paravur, Online (Jaipur)
Qualification: B.tech

Experience: I have done B tech in computer science and engineering 3 years experience as system admin Currently doing software testing  more..

Jinesh

Mobile: +91 91884 77559
Location: Palakkad, Online (Jaipur)
Qualification: BCA

Experience: Advanced software testing manual and automation  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in jaipur
Internship/projects in jaipur
Internship/projects in jaipur
Internship/projects in jaipur
Internship/projects in jaipur
Internship/projects in jaipur
Internship/projects in jaipur
Internship/projects in jaipur
Internship/projects in jaipur
Internship/projects in jaipur
Internship/projects in jaipur
Internship/projects in jaipur

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer