Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Guntur

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Guntur, chennai and europe countries. You can find many jobs for freshers related to the job positions in Guntur.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Guntur
Search Engine Marketing (SEM) . Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Neelima

Mobile: +91 9895490866
Location: Hyderabad , Online (Guntur)
Qualification: Btch

Experience: Manual testing   more..

Sayali

Mobile: +91 8301010866
Location: Maharashtra, Online (Guntur)
Qualification: Bachelor of computer science

Experience: Identify the regression test cases for Automation To understand project and application product requirements Follow Software Testing Life Cycle (STLC)  more..

Vinay

Mobile: +91 91884 77559
Location: B, Online (Guntur)
Qualification: Bangalore

Experience: Python developer | Resume for   more..

Rahul

Mobile: +91 9895490866
Location: India , Online (Guntur)
Qualification: Bachelor of technology in computer science engineering

Experience: More than 1 year experience of javascript python React tensorflow scikit-learn Machine learning deep learning DSA   more..

Prangyajit

Mobile: +91 9446600368
Location: Odisha, Online (Guntur)
Qualification: B. Tech

Experience: Having experience of around one year in Software testing Worked for Rapidsoft technology pvt ltd as a manual and automation  more..

Kaviyarasu

Mobile: +91 91884 77559
Location: Chennai, Online (Guntur)
Qualification: B.e

Experience: C++ python | Resume for   more..

Shanu

Mobile: +91 8301010866
Location: Kerala, Online (Guntur)
Qualification: B tech in computer science

Experience: I have experience in python and Django web development and familiar with python and machine learning librariesApplication for Python Django  more..

MASIYUDDIN

Mobile: +91 89210 61945
Location: Mumbai, Online (Guntur)
Qualification: PhD pursuing

Experience: Deep learning Machine Learning Python Data science Statistics Almost 10 years of experience python data science artificial intelligence machine learning|  more..

Muhammed

Mobile: +91 91884 77559
Location: Wayanad, Online (Guntur)
Qualification: 12 pass

Experience: Dart flutter UI UX rest api firebase java c 7 month intern  more..

Raj

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Guntur)
Qualification: Bachelor's degree

Experience: I'm currently working as a Trainee QA in Sun Tv network Pvt ltd(for Sun NXT OTT platform) I've gained knowledge  more..

Megha

Mobile: +91 91884 77559
Location: Kerala, Online (Guntur)
Qualification: MCA

Experience: Completed an internship in Python Full stack development at Inmakes Infotech Kochi also have a experience in web development (HTML  more..

DIVYA

Mobile: +91 8301010866
Location: Rajasthan, Online (Guntur)
Qualification: B.E.

Experience: Technical Skills: Programming languages: Java C++ JavaScript etc Web development: HTML CSS etc Database management: SQL MySQL MongoDB PostgreSQL etc  more..

Vishnu

Mobile: +91 91884 77559
Location: Bihar, Online (Guntur)
Qualification: Bachelor's of engineering in computer science

Experience: 0 Experience Skills:- *Python programming *Java programming *HTML&CSS *PROMPT ENGINEERING (BASIC) *Team work skill *Problem solving *Develop communication * Hand  more..

Aayushi

Mobile: +91 91884 77559
Location: Saharanpur, Online (Guntur)
Qualification: M.sc

Experience: Ms office c language flutter development  more..

Krishna

Mobile: +91 8301010866
Location: Madhya Pradesh, Online (Guntur)
Qualification: B.TECH

Experience: My technical skills includes problem solving using C++ and development using python Along with that I have knowledge about the  more..

Mahalakshmi

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Guntur)
Qualification: B.Tech

Experience: 1 HTML 2 CSS 3 Java Programming 4 Web development 5 Microsoft word 6 Video editing 7 Git and github  more..

mayank

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Guntur)
Qualification: MCA

Experience: i have knowledge of python django react  more..

Sujith

Mobile: +91 91884 77559
Location: Vellore, Online (Guntur)
Qualification: BE - Computer science and engineering

Experience: Respected Sir Madam I am sujith I did my college degree BE-CSE in 2023 with 8 3 CGPA I have  more..

Anand

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Guntur)
Qualification: PG

Experience: flutter dart git   more..

Pooja

Mobile: +91 91884 77559
Location: Maharashtra, Online (Guntur)
Qualification: B. E.

Experience: I have completed my graduation in Electronics engineering from the college of Datta meghe institute of engineering technology and research sawangi  more..

Shaik

Mobile: +91 98474 90866
Location: Andhra Pradesh , Online (Guntur)
Qualification: Bcom computers

Experience: 1 year of experience in front end development my skills are html css javascript react js wix   more..

RAHUL

Mobile: +91 9446600368
Location: Gujarat, Online (Guntur)
Qualification: B. Com

Experience: I have 2 years of experience I graphic design also ui design Skills: Communication skills Problem solving Time management Adaptability  more..

Punam

Mobile: +91 9446600368
Location: Maharashtra, Online (Guntur)
Qualification: MA

Experience: 1 My office administration is done Admin Job and also worked in the field of admin and teacher in school  more..

Sweety

Mobile: +91 89210 61945
Location: Bangalore , Online (Guntur)
Qualification: B-arch

Experience: Dear Hiring Manager I am excited to apply for the Senior Architect position at your esteemed organization With over 4  more..

AISWARYA

Mobile: +91 9446600368
Location: Kochi, Online (Guntur)
Qualification: BSC Mathematics

Experience: BPO EXPERIENCE and also studied software testing course  more..

ArunKumar

Mobile: +91 89210 61945
Location: Coimbatore, Online (Guntur)
Qualification: B.E-EEE

Experience: Client communication and Link Building Keyword Research  Communication  Campaign management  Content Development  SEO & SEM strategy  more..

Rijin

Mobile: +91 8301010866
Location: kochi, Online (Guntur)
Qualification: B.s.c Computer Science

Experience: currently in a Self learning program as python Django + React js full stack developer Application for Python Django  more..

Ajay

Mobile: +91 98474 90866
Location: Uttarakhand, Online (Guntur)
Qualification: bachelore

Experience: Myself Ajay Bisht aspiring graphic designer I would introduce myself as creative responsible and attentive graphic designer As a graduate  more..

yaswanth

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Guntur)
Qualification: B.Tech

Experience: penetration testing cybersecurity  more..

Manoj

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Guntur)
Qualification: BBA(CA) and MERN course complete 6 months

Experience: HTML CSS bootstrap javascript react node js express js  more..

Yash

Mobile: +91 91884 77559
Location: Delhi, Online (Guntur)
Qualification: Btech

Experience: Front end developer Data structures and algorithms backend developer C++ programming  more..

RISVANA

Mobile: +91 91884 77559
Location: Kerala, Online (Guntur)
Qualification: BCA

Experience: software testing intrested  more..

Ashish

Mobile: +91 91884 77559
Location: Himachal Pradesh, Online (Guntur)
Qualification: Masters in web development

Experience: Penetration Testing Tools: Nmap Metasploit Burp Suite Nessus Wireshark programming Languages: Python Bash Operating Systems: Linux (Kali Ubuntu) Windows Network  more..

Aditya

Mobile: +91 98474 90866
Location: Maharashtra, Online (Guntur)
Qualification: MCA

Experience: Manual testing and automation testing Good Knowledge of STLC and Bug life cycle |   more..

Iswarya

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Guntur)
Qualification: BSc computer science

Experience: Web development html css javascript typescript angular 2+ to 15 angularJS react  more..

Parwatisp

Mobile: +91 91884 77559
Location: Delhi, Online (Guntur)
Qualification: BA

Experience: When discussing skills and experience in graphic design it's important to cover both technical abilities and practical experience Here’s a  more..

shivani

Mobile: +91 91884 77559
Location: Maharashtra, Online (Guntur)
Qualification: msc

Experience: python django html css mysql excel javascript  more..

Aakash

Mobile: +91 9895490866
Location: Bhopal, Online (Guntur)
Qualification: Graduation

Experience: Skills: Python- Django Python programming PyQT5 HTML5 Postgresql Bootstrap Experience: 7 months of hands on experience in Python programming &  more..

Ponnana

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Guntur)
Qualification: BTECH

Experience: my skills are resctjs javascript css html mongodb cpp java DSA python epressjs nodejs  more..

Mohammed

Mobile: +91 91884 77559
Location: Kerala, Online (Guntur)
Qualification: B tech in computer science

Experience: Python Django Css Html Java script • Completed as trainee in python django from techmindz ( ndz ) kochi kakkanad  more..

PAVAN

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Guntur)
Qualification: B.tech

Experience: C Basic C++ ADAS Systems - Plastic SCM - Defect Management - Aspice agile management - CAPL Scripting - Test  more..

CHANDAN

Mobile: +91 91884 77559
Location: Delhi, Online (Guntur)
Qualification: MCA

Experience: I am a highly motivated computer application post-graduate with a strong foundation in programming and software development During my academic  more..

Abinay

Mobile: +91 98474 90866
Location: West Bengal, Online (Guntur)
Qualification: Bsc computer science

Experience: Python web development django  more..

Roshni

Mobile: +91 8301010866
Location: Maharashtra, Online (Guntur)
Qualification: MCA

Experience: A highly motivated self-starter with 10 years of teaching experience for IGCSE Well versed in all aspect of conducting IGCSE  more..

Shreethal

Mobile: +91 9446600368
Location: Ernakulam, Online (Guntur)
Qualification: Btech

Experience: I have studied Computer science and engineering from Universal Engineering college under Abdul kalam technical university I possess rich domain  more..

Samima

Mobile: +91 91884 77559
Location: Kolkata , Online (Guntur)
Qualification: Graduate

Experience: Skills - Report writing Relationship development Project management Communications Lead development Client retention Customer service Assigning work Fluency on Spoken  more..

Bharat

Mobile: +91 98474 90866
Location: Bangalore , Online (Guntur)
Qualification: Mca

Experience: On-page SEO off-page seo technical seo Backlink generation generate traffic and leads  more..

NIVEDHA

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Guntur)
Qualification: BE/ECE

Experience: Skilss : Manual testing Regression testing GUI testing smoke testing integration testing SDLC STLC Test management tools : JIRA and  more..

Aishwarya

Mobile: +91 9895490866
Location: Maharashtra, Online (Guntur)
Qualification: BE

Experience: css html javascript java wordpress  more..

Atul

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Guntur)
Qualification: MCA

Experience: I have 1 year experience in python django   more..

Afila

Mobile: +91 9446600368
Location: coimbatore, Online (Guntur)
Qualification: bachelor

Experience: 2 years of experience in backend with python my technical skills are flask django MYSQL ORM familiar with front end  more..

Rijvan

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Guntur)
Qualification: Bachelor in technology computer science and engineering

Experience: I lead 20+ interns in my last company and holding a 1 year experience at a corporate industry and 1  more..

Adithyan

Mobile: +91 91884 77559
Location: Kerala, Online (Guntur)
Qualification: Diploma in Computer Engineering

Experience: I am confident that my skills and experience make me a strong candidate for this role With a solid background  more..

Asawari

Mobile: +91 9895490866
Location: pune, Online (Guntur)
Qualification: BE in computer science

Experience: experience in creating test plan test cases test scenarios writing bug report in bug tracking system like JIRA Experience in  more..

Grace

Mobile: +91 98474 90866
Location: Kerala, Online (Guntur)
Qualification: BTech CSE

Experience: I have experience in offline and online classes I like to teach computer science mathematics programming and data science   more..

Mansi

Mobile: +91 89210 61945
Location: Gujarat, Online (Guntur)
Qualification: Bachelor of engineering

Experience: I am currently working as jr developer in my company which includes Developing functionality as per documentation provided my higher  more..

Shiek

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Guntur)
Qualification: M.sc computer science

Experience: I completed python programming language  more..

Smrithiraj

Mobile: +91 91884 77559
Location: Kannur, Online (Guntur)
Qualification: MCA

Experience: Angular php  more..

Satyam

Mobile: +91 89210 61945
Location: Maharashtra, Online (Guntur)
Qualification: Graduation

Experience: With a background as a front-end developer at IncreTech Pvt Ltd specializing in HTML CSS and JavaScript I bring a  more..

Abhishek

Mobile: +91 89210 61945
Location: Greater noida, Online (Guntur)
Qualification: Diploma in machanical ( Production)

Experience: Autocad and solidworks design in one year experience   more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in guntur
Internship/projects in guntur
Internship/projects in guntur
Internship/projects in guntur
Internship/projects in guntur
Internship/projects in guntur
Internship/projects in guntur
Internship/projects in guntur
Internship/projects in guntur
Internship/projects in guntur
Internship/projects in guntur
Internship/projects in guntur

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer